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All Ways Advertising Company - VP of Sales and Marketing Resume Example

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Sophia Morris
Professional Summary

Advertising Executive driven to develop and institute strategic, mutually beneficial business channels with new clients and established business relationships. 
  • Launched a merchandising program with a leading fitness center and grew their program by 40% shipping almost 90K customized shirts with less an .01% rejection rate. 
  • Took over company store for a national Professional Services firm, saving them over 20 hours per week increasing business by 50% over 3 years. 
  • Upgraded premium program for one of the world's leading media companies aligning all products to the brand, resulting in a program with sales over $1M
  • Lead the effort to purchase products from vendors, overseeing an annual budget of over $10M. Negotiated all purchase agreements, sampling, and rebates. Assured safety and compliance to internal standards with over 10K invoices issued per year with an error rate of less than .3%
  • Product Development and Compliance   
  • Brand Strategy  
  • Promotional Advertising
  • Warehouse and Company Stores 
  • Vendor Relations                    
  • Recruiting 
  • Strategic Sourcing
  • Branding 
  • Operations and Warehousing  
VP of Sales and Marketing Sep 2011Present All-Ways Advertising Company Bloomfield, NJ Establish and develop our business channels. Continue to grow sales and help clients enhance their brand through the use of our premium programs. Strengthen our programs for new business development and cultivate strategic solutions to keep All-Ways as one of the leading advertising agencies.
  • Instituted a company-wide new account sales strategy meeting. Launched programs to train staff, role played, and developed process. Execution of this strategy resulted in 50 new accounts and over $500K in incremental sales. 
  • Upgraded a company store for The New York Times, and rolled a similar concept through multiple departments including Education and Digital. The result was significant time savings for the client and enhanced revenue through subscriptions. 
  • Manage account team of 6 for a national consumer product company client overseeing $3M in sales.
VP of Sales Jun 2007Aug 2011 All-Ways Advertising Company Bloomfield, NJ Oversaw the sales function, managing a team of up to 12 professionals. Held team accountable for goals and quotas. Provided reporting to team and analysis of the reports to CEO. Worked with the group to define new and better processes for upselling and growing the business. Sales increased by 50% over this time period despite the recession.
  • Upgraded sales team by hiring over 10 people. 
  • Developed process for launching online stores nationally and oversaw rollout throughout entire team. This resulted in 7 company stores and revenue of over $1M.
Account Manager Feb 2003May 2007 All-Ways Advertising Company Bloomfield, NJ Supervised projects from inception to completion and interacted with our clients on a daily basis. Specialized in idea development, product presentations, sourcing, sampling, order management, shipping logistics, and invoicing. Built strong relationships while also creating new sales channels and opportunities.
  • Grew from first year sales of under $80K to over $1M in less than 3 years adding over 200 new clients. 
  • Launched 3 company stores on a regional bases, resulting in significant time savings for clients and sales of over $500K.
Head Chef Jan 2002Jan 2003 Trust Restaurant & Lounge New York, NY
Sous Chef Mar 2001Dec 2002 Le Perigord New York, NY
Sous Chef Jun 2000Feb 2001 Esca New York, NY
Line Chef Jan 1998May 2000 Jean-Georges New York, NY
Associate of Arts : Culinary Arts May 1997 The Culinary Institute of America Poughkeepsie, NY
Bachelor of Arts : Psychology May 1995 Emory University Atlanta, GA
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Resume Details

This is a real resume for a VP of Sales and Marketing in Montville, New Jersey with experience working for such companies as All Ways Advertising Company, Trust Restaurant & Lounge, Le Perigord. This is one of the hundreds of VP of Sales and Marketing resumes available on our site for free. Use these resumes as templates to get help creating the best VP of Sales and Marketing resume.

Previous Companies:

  • All Ways Advertising Company
  • Trust Restaurant & Lounge
  • Le Perigord

Previous Job Positions:

  • VP of Sales and Marketing
  • VP of Sales
  • Account Manager
  • Head Chef
  • Sous Chef


  • The Culinary Institute of America
  • Emory University

Level of Education:

  • Associate of Arts
  • Bachelor of Arts

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