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M9 Ventures - Vp Of Digital Marketing Resume Example

Charlotte Murphy
XX XXXXXX XXXX XXX , Salem , MA 01970 | (H) XXXXXXXXXXXX | XXXXXXXXXXXXXXXXXXXXXXXXXX
Professional Summary

Accomplished and energetic Digital Marketing Manager with a proven history of achievement site visitors, engagement and customer liftetime value. Motivated leader with strong organizational and prioritization abilities. Areas of expertise include paid and organic traffic optimization, lead generation and customer retention.

Skills
  • Expert in paid traffic campaigns, SEO, SMM and Retargeting
  • Expert in Hubspot, Google Docs, Office Auto Pilot, Salesforce
  • Expert in DART, Google Analytics, Omniture and Google Tag Manger
  • Project Management Experience
  • Proficient in HTML/CCS and Micosoft Office Products
Experience
VP of Digital Marketing 03/2013 to Present
M9 Ventures Cambridge, MA
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, or competitor performance.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
VP of Marketing 12/2011 to 03/2013
Mind-EZ (acquired by GNC) Boston, MA
  • Responsible for re-branding and positioning of a health and wellness product line 
  • Scaled operations in GNC physical retail locations prior to being acquired by GNC
  • Managed all aspects of product fulfillment, paid traffic and social media 
  • Customized an affiliate marketing program which scaled to 500+ affiliates and strategic partners
Associate Director 12/2008 to 12/2011
Cushman & Wakefield, Inc. Boston, MA
  • Director within a five person brokerage team responsible for over 5 million square feet in commercial tranactions
  • Previous clients include Pfizer, Google, Boston Properties and DivcoWest
Education
Bachelor of Science: Double Major: Political Science, Philosophy of Religion Jun 2004 Bates College - Lewiston, ME
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Resume Details

This is a real resume for a VP of Digital Marketing in Salem, Massachusetts with experience working for such companies as M9 Ventures, Mind Ez Acquired By Gnc, Cushman & Wakefield. This is one of the hundreds of VP of Digital Marketing resumes available on our site for free. Use these resumes as templates to get help creating the best VP of Digital Marketing resume.

Previous Companies:

  • M9 Ventures
  • Mind EZ acquired by GNC
  • Cushman & Wakefield

Previous Job Positions:

  • VP of Digital Marketing
  • VP of Marketing
  • Associate Director

Schools:

  • Bates College

Level of Education:

  • Bachelor of Science

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