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Communication Intelligence Corporation - Vice President Sales & Business Development Resume Example

Lucas Martin
XXXX XXXXXX XXXXX, San Carlos, CA 94070

Accomplished and energetic Vice President with a solid history of achievement in complex software sales. Motivated leader with strong organizational and prioritization abilities. Areas of expertise include exceeding quota, building world class sales teams and excellent P&L management.


Sales development, Business development, Go-to-market strategy, Product marketing,

Strategic positioning, Demand generation, Forecasting, Pipeline creation & management,

Competitive analysis, P&L management, People management and Achieving results.

Vice President Sales & Business Development Jan 2010May 2015 Communication Intelligence Corporation Redwood Shores, CA

Biometric Electronic Signature Provider - Solutions sold via multiple platforms, Client based, SaaS, On-Premise and Mobile devices.

  • Sold into Fortune 100 & 500 companies in multiple verticals.
  • Created and developed product strategy for the new Saas offering.
  • Designed and implemented the marketing requirements document and go-to-market strategy.
  • Responsible for all marketing initiatives increasing awareness and demand generation for each vertical.
  • Managed competitive analysis program successfully shifted the pricing strategy from a licensing model to a recurring model.
  • Hired, trained and managed new sales force.
  • Built sales pipeline and forecast with predictable revenue and results driving revenue up 300%.
  • Set-up and managed the direct to enterprise sales program while building a partner and re-seller channel.
Sales Program Manager - SaaS Solutions Feb 2008Dec 2009 Interlink Electronics Los Angeles, CA.

Provider of eSignature signing devices and software solutions - Bought eSignature SaaS platform from previous employer VeraFirma.

  • Headed up the new eSignature SaaS offering.
  • Designed and rolled out marketing requirements document.
  • Managed the entire process of a successful UI re-design and product launch internally and externally.
  • Worked closely with marketing, engineering and sales to provide training, promotions, business development and strategic selling and value proposition.
  • Managed and grew monthly recurring revenue from 0 users to thousands worldwide in the first 3 months.
  • Created a 3rd party channel to sell successfully through CRMs to hundreds of customers.
Vice President Sales & Marketing Jan 2006Feb 2008 VeraFirma Oakland, CA

Privately held Venture backed incubator designing eSignature software for Enterprise and Government Agency's.

  • Managed product design, marketing and sales.
  • Instrumental in closing the first customer - NetSuite Inc., a large CRM/ ERP provider.
  • Launched product internally at NetSuite for worldwide use.
  • Developed 3rd party strategy with NetSuite developers and marketers to launch the SaaS solution.
  • Completed an asset sale of the VeraFirma SaaS platform code and the NetSuite deployment to Interlink Electronics.
Founder and Vice President Sales Jan 2006Feb 2008 Retail Expansion Network, Inc Oakland, CA

PaidByCash (Venture backed -HQ in Oakland, CA.) PaidByCash (PBC) a financial payment option that allowed consumers to buy goods online and pay in cash.

  • Designed the product flow, raised capital and set up the corporation.
  • Selected and managed the engineering team to design and build out the product and the user interface.
  • Signed partnership deals with MasterCard, Western Union, MoneyGram, InComm, and PaySpot to process payments.
  • Launched PaidByCash in a large national retail check cashing firm.
  • Set up call center and managed the customer service group.
  • Managed the design and roll out of an instant bill pay product nationally.
  • Signed up 500+ web Etailers to promote, market and sell the PaidByCash payment option.
Founder and Vice President Sales Jan 2005Dec 2005 Retail Extension Services, LLC San Mateo, CA.

RES created a Prepaid Mobile Software card providing an online catalog to over 70,000 mobile software products.

  • Signed partnership deals with InComm, Palm, and Handango to provide the software content.
  • Designed and built the UI to manage the gift card redemptions through InComm
  • Signed on 225 CompUSA stores nationally to promote and sell the mobile software card.
  • Developed and implemented our retail marketing strategy in the CompUSA stores nationwide.
  • Successfully sold tens of thousands cards in the first six months.
Vice President Sales & Marketing Jan 1997Jan 2005 Communication Intelligence Corporation Redwood Shores, CA

Biometric eSignature software capture and verification provider.

  • Owned and managed CIC's entire marketing effort including budgets, focus groups, print advertising, lead generation, direct mail campaigns, presentations and sales and technical documents.
  • Developed a partner program and signed up Hypercom, VeriFone, Lipman and Symbol Technologies to integrate our eSignature client based software.
  • Closed of the first retail eSignature deal with Symbol Tech and Sears Inc.
  • Authored "CIC's eSignature Retail Opportunities" white paper.
  • Collaborated with engineering on designing fresh, new and exciting products to the target markets.
  • Set up an eSignature lead generation program for the enterprise sales group.
  • Developed direct mail campaigns to all 25 million Palm users.
  • Establish strategic goals, forecasts and budgets for the entire and inside sales teams.
General Manager Jan 1995Dec 1997 Comp USA Inc Dallas Santa Clara, TX. CA

The largest Computer and Software retailer with 225 stores nationally.

  • General Manager of the Silicon Valley flagship store based in Santa Clara, CA
  • Increased sales from $50 million to $60 million annually.
  • Consistently ranked the number one store in the region for sales, profit and other measurable areas.
  • Managed a staff of 12 managers and 127 associates.
  • Re-merchandised the entire 35,000 square foot facility. 
  • Developed Tech Services and Customer Training into profitable businesses. 
  • Hired and trained inside and outside sales executives.
  • Converted 600 inactive corporate accounts to active accounts.
  • Increased Mail Order business from $300k to $500k monthly.   
Certification Sep 2004 Miller Heiman Strategic Selling Redwood Shores, Ca
Certification : Graphic Arts and Printing Technology Jun 1984 Printing Industries Institute Elk Grove Village, IL
High School Diploma Jun 1982 Schaumburg High School Schaumburg, IL
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Resume Details

This is a real resume for a Vice President Sales & Business Development in San Carlos, California with experience working for such companies as Communication Intelligence Corporation, Interlink Electronics, Verafirma. This is one of the hundreds of Vice President Sales & Business Development resumes available on our site for free. Use these resumes as templates to get help creating the best Vice President Sales & Business Development resume.

Previous Companies:

  • Communication Intelligence Corporation
  • Interlink Electronics
  • VeraFirma

Previous Job Positions:

  • Vice President Sales & Business Development
  • Sales Program Manager SaaS Solutions
  • Vice President Sales & Marketing
  • Founder and Vice President Sales
  • General Manager


  • Miller Heiman Strategic Selling
  • Printing Industries Institute
  • Schaumburg High School

Level of Education:

  • Certification
  • High School Diploma

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