Korman Communities - Vice President Of Marketing Resume Example

Ellie Russell

X XXXXXXX XXXX, Blackwood, NJ 08012

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Ph: XXXXXXXXXXXX

Professional Summary

Seasoned multifamily management, sales & marketing professional with more than fifteen years of experience in fast-paced apartment sales organizations and property management. Excellent vision and leadership skills. Track record of achieving exceptional results in fiscal responsibility, revenue generation and ability to motivate teams.

Responsible Vice President proficient in sales management and marketing initiatives. Passionate and motivated, with a drive for excellence. Employed in apartment ILS sales and management, and marketing & executive leadership positions, within two companies during that tenure.

Accomplished and energetic visionary with a solid history of achievement in budgeting, financial projections, exceeding revenue goals, monitoring expense costs, employee recruiting & development, and cost benefit analysis. Motivated leader with strong organizational and prioritization abilities. Areas of expertise include creating value, revenue management & leadership.

Skills

Critical Thinking
Complex Problem Solving

Judgment and Decision Making
Operation and Control

Administration and Management
Social Perceptiveness

Negotiation
Time Management

Persuasion
Operations Analysis

Sales and Marketing
Service Orientation

Management of Financial Resources
Operation Monitoring

Learning Strategies
Quality Control Analysis

Communications and Media
Troubleshooting

Experience

Korman Communities Plymouth Meeting, PA Vice President of Marketing, AVE Aug 2009－Present

Revenue management of Unfurnished initiatives, creating business plans with communities' GMs to achieve rate, occupancy & renewal goals.
Work directly with GMs to handle all aspects of managing six multifamily communities' Unfurnished portfolio, including leasing, renewing, insuring rate integrity, creating value, maintaining occupancy goals, marketing & social media.
Partner daily with onsite teams to strategize and create new initiatives to increase value, manage expenses, and maximize apartment revenue.
Create & implement marketing strategies in conjunction with the sales & leasing teams' efforts and overall company strategy in line with brand standards.
Analyze & manage the brand and property advertising campaigns for maximum exposure and results.
Establish strategic marketing campaigns covering public relations, SEO/PPC google presence, eblasting, website management, brand awareness, and overall positioning of company in the marketplace.
Facilitate initial recruiting process for the brand, assess candidate competency, culture fit and professionalism, conduct interviews, and act as a liason during the recruiting process for sales, leasing and management candidates.

For Rent Media Solutions Linwood, PA Dual-Market General Manager Dec 2007－Jun 2009

Responsible for all financial activity for two sales markets (Boston & Philadelphia), including directly overseeing the Philadelphia market, leading a team of managers, sales professionals, and support personnel to achieve fiscal requirements.
Implement creative revenue generating initiatives, develop sales and management professionals, and make critical business decisions daily and annually.
Exceeded financial plans by 114% over budget in 2008 and 111% in 2009.

For Rent Media Solutions Linwood, PA General Manager/Launch Manager May 2006－Dec 2007

Launch a new market in Philadelphia by conducting & coordinating an eight week launch to develop the market from inception, including selling, marketing, recruiting and staffing.
Oversee all responsibilities related to the $1.11 mil market budget, and exceeded financial plans by 119% in 2007.
Supervise all personnel, strategize sales initiatives, lead, train & motivate the new team, analyze financial statements, forecast performance data and budget, direct and coordinate organization's financial activities to fund operations, maximize investments, and increase efficiency.

NJ/NY For Rent Magazine Woodbridge, NJ General Manager Feb 2004－May 2006

Oversee all financial activity for the market with an annualized budgeted revenue of $2.65 mil, including budgeting, expense control, and generating revenue.
Exceeded financial plans in 2005 by 119% over budgeted revenue; exceeded financial plans in 2005 by 154% over budgeted NOI.
Recruit, sell, manage, strategize and implement cost saving and revenue generating opportunities for the market.

Education