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Wachovia - Vice President Resume Example

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Landon Campbell
Professional Summary:

Dedicated Interactive Marketer proficient in digital marketing strategy and interactive design/development. Passionate and motivated, with a drive for excellence in delivering technical solutions alongside superior customer service. 11 years in digital marketing with a leading financial services institution, and over six years in a leadership role.

  • Advanced software skills, including MS Office, Lotus Suite, Adobe CS Suite, Apple Final Cut, CMS services (Joomla, Movable Type, OpenText/Vignette, Pulse, SDL Tridion, Sharepoint Services, WordPress)
  • Experience with multiple development languages and frameworks including HTML, CSS, javascript, jQuery
  • 11 years digital marketing experience in the financial industry
  • Seeks opportunities to streamline processes
  • Follows new media trends
  • Passionate about technology
  • Takes ownership
  • Problem solver
  • Professional
  • Proactive
Vice President, Interactive Marketing Dec 2005Present Wachovia/Wells Fargo Charlotte, NC
  • Supervise a two-person team (web developer and video producer), providing technical and creative support, training, assigning work, ensuring adherence to brand/compliance standards and commitment to deadlines
  • Work with copywriters to brainstorm concepts and craft messaging for interactive mediums
  • Collaborate with external agencies and in-house brand team to develop and evolve brand standards for mobile devices
  • Identify and develop enterprise-wide and line-of-business-specific interactive marketing strategy, based on enterprise objectives, market/segment characteristics, and budget
  • Design and develop, or lead development of, high-impact emails, websites, videos, banner ads, blogs, and trade show experiences
  • Develop standards and solutions for support of mobile devices
  • Introduce visually/hearing impaired accessibility standards for interactive content
  • Work with lines of business to look for opportunities, and develop standards for, leveraging of social media
  • Support lines of business with their ongoing web and video hosting needs
  • Manage project execution to ensure adherence to budget, schedule, and scope
  • Provide website metrics along with analysis and recommendations to key partners
  • Develop strategies to improve website and HTML email effectiveness, including search engine optimization (SEO), UAT testing, metrics analysis, and copy testing
  • Research, prototype, and work with developer to implement new website technologies including mobile/responsive design, dynamic content, and HTML5 cross-platform video
  • Develop, implement, and provide training for new QA process
  • Write training materials to support new processes, for both technical and non-technical audiences
  • Work with server support teams to manage platforms, coordinate upgrades and resolve technical issues
  • Provide coverage for manager during absences, managing a five-person team, supporting senior leaders, standing in during meetings, and coordinating projects
  • Support technical, training, and administrative support to 150+ internal portal users
  • Provide technical and administrative support for the Wells Fargo Blog platform
  • Engage and work with internal IT partners and external vendors to develop and implement hardware/software solutions

Information Consultant Mar 2002Dec 2005 Wachovia Charlotte, NC
  • Develop computer-based training resources for external customers, including the development of content and collaborating with writer to produce scripts
  • Track effectiveness of training through metrics collection/analysis
  • Establish a branded, consistent experience for 60+ interactive training pieces
  • Lead a team of two developers, managing their workloads, and providing ongoing training

Technical Support Consultant Dec 2000Mar 2002 First Union National Bank Charlotte, NC
  • Answer user inquiries regarding computer software or hardware operation to resolve problems
  • Confer with users and conduct computer diagnostics to investigate and resolve problems and offer technical assistance and support
  • Develop training materials and procedures, and train users in the proper use of hardware or software

Auditor, National Survey Team Jun 1995Jul 2000 British Civil Service Winchester, England
Financial Auditor Mar 1991Jun 1995 British Civil Service Woking, England
Administrative Officer Sep 1989Mar 1991 British Civil Service Aldershot, England
Bachelor of Science : Business Administration Jul 1989 Farnborough College of Technology Farnborough, England
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Resume Details

This is a real resume for a Vice President in CHARLOTTE, North Carolina with experience working for such companies as Wachovia, Wells Fargo, First Union National Bank. This is one of the hundreds of Vice President resumes available on our site for free. Use these resumes as templates to get help creating the best Vice President resume.

Previous Companies:

  • Wachovia
  • Wells Fargo
  • First Union National Bank

Previous Job Positions:

  • Vice President
  • Interactive Marketing
  • Information Consultant
  • Technical Support Consultant
  • Auditor


  • Farnborough College of Technology

Level of Education:

  • Bachelor of Science

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