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Digitaslbi - Svp Group Account Director Resume Example

Hannah Wood
XXXX XXX XXXXXX , Downers Grove , IL 60515 | (H) XXXXXXXXXX | XXXXXXXXXXXXXXXXXXX
Summary
A poised and patient leader with a proventrack record for driving impact to my clientsbusiness. I actively participates in directing her teams and guiding brandsthrough digitaltransformations.  I am green belt certified and this rigor aidsto my attention to process,finding efficiencies, and am transparent indelivering great work.  I inspire andinfluencecompanies to tell great stories and deliversthem in a way that builds better relationships withtheir customers across all channels. Aseasoned marketing leader, with over 16 years ofexperience on both the agency and clientside working with and on brands such as GE, UnitedAirlines, Kraft, Hyatt and EmersonElectric.  I am humbled by a Golden Effieand over adozen industry awards won for the workgenerated on behalf of my client and teams.
Skills
  • Marketing and Digital Strategies
  • Analytics Driven
  • Results Oriented
  • Passion for People and Brand
  • Integrated Marketing
  • B2B, CPC and Travel verticals
  • CRM experience
  • Digital Transformations
Experience
SVP- Group Account Director, Marketing 01/2015 to Present
DigitasLBi Chicago, IL
Manage P&L
Cross functional teams of 25
Developed digital transformation
guide STEM campaign initiatiaves
Created new processes for effieciences on how to deliver digital products and services
master deck writer and story teller
VP and VP/Group Director Marketing 04/2011 to 01/2015
DigitasLBi Chicago, Illinois
  • Emerson Annual budget management of over $5MM, developed and led active branding global strategy for CMO of Emerson that extended and executed across their digital and non-digital efforts. Key accomplishments:
  • Conveyed new energy to a 112 year old industrial company to be able to attract new talent and compete with other Blue Chip leaders like GE and Siemens by focusing on the talents of their people. To demonstrate their thought leadership the development of an application, Gateway to Emerson, as well as a customized site/blog theextramilewithCharlie. were introduced.
  • Influenced the adoption of a new approach to media by delivering an always-on strategy with a paid, owned and earned model for their campaigns. Established a relevant content and distribution strategy executed across social and network platforms.
  • Orchestrated a visual storytelling approach to bring to life complex, first of their kind industrial solutions, to feature in their highly successful media placements. Created the corresponding website in nine languages to support the efforts at emerson.com/neverbeendone.
  • Implemented multiple mobile sites, as well as shaped their center of excellence for company wide mobile strategies. 
Associate Director 02/2008 to 04/2011
DigitasLBi Chicago, IL
  • Shifted consumer perception and behavior around the use of cream cheese by developing a new approach to sharing and learning for home cooks of all skill levels for Kraft- CRM and Real Women of Philadelphia.
  • Managed and developed the marketing and media mix to reach the right audience of influencers and loyalists to create a highly successful community yielding a 5% growth in cream cheese sales and net revenue over the course of only 3 quarters.
Channel Marketing Manager 01/2007 to 01/2008
NAVTEQ Chicago, Illinois
  • Lead strategic efforts with account executives to develop and execute integrated marketing solutions with automobile and service vendors to meet $33mm revenue sales goals of map updates.
  • Developed and executed business-to-business and direct-to-consumer marketing campaigns to drive sales of map updates through a variety of marketing channels both online and offline; analyze and report out on marketing program performance and develop ongoing strategy from campaign results.
  • Defined and articulated means to improve yield and conversion rates, including Multi-Year Licensing (MYL), Direct Marketing, Certified PreOwned (CPO), Auto Leasing programs.
Internet Marketing Manager 01/2005 to 01/2007
United Airlines Chicago, IL
  • Managed the development and strategic planning process for a three year phased microsite, suitedreams.united.com, launched to support a $500 mm product rollout. The site generated more than 11 mm impressions and 640 K unique visitors the first day alone, more than doubling the estimated projections.
  • Executed direct marketing initiatives including, fare sales, eCert emails, and other online promotions to drive traffic to meet united.com penetration goals and revenue goals close to $3 billion. Partner Marketing Manager, Mileage Plus Loyalty Program
  • Led business development domestically and internationally with new partners through sales, contract negotiations, marketing strategy implementation for five new partners in 2005.
  • Managed telecommunication industry partners to stay on plan to achieve targeted revenue plans for 2005 of $13mm; these goals were achieved by implementing marketing campaigns in all media channels.
Associate& Sr. Marketing Manager, New Product and Channel Marketing Manager 01/1998 to 01/2004
GE -Partnership Marketing Group/GE- Financial Assurance Schaumburg, Illinois
  • Coordinated and delivered various campaigns involving sweepstakes for our new products with NBC to increase time to profit as well as product margin and solidify NBC partnership.
  • Delivered new product from infancy to full implementation launch, executed successful multi channel campaigns to help exceed our Operating Plan for 2003 by $40mm.
  • Developed multiple CBA's for gaining approvals on conjoint analysis and constant variations of market research to understand and follow market trends.
  • Reduced fulfillment kit costs across a variety of CRM programs by nearly 75%, saving us nearly $750K in 2004 by consolidating components and redesigning the creative with the right positioning by incorporating VOC and primary and secondary market research; all while maintaining six sigma quality levels.
  • Monitored marketing metrics and summarized for client and internal reporting sessions and dashboards. 
  • Created sales and marketing collateral, coordinated marketing efforts  outside creative agencies.
  • Managed telemarketing and direct mail campaigns from start to finish, from list selection process to back end analysis of paid and lapse curve data.  
Education
Cooking and Hospitality Institute of Chicago - Le Cordon Bleu- Cooking and Hospitality Institute of Chicago, Culinary Program, 1999-2001
Bachelor of Arts: Corporate Communication Jan 1998 Northern Illinois University - Dekalb, Illinois Northern Illinois University, Dekalb, Illinois Bachelor of Arts, Corporate Communication, 1998
Certifications
Green Belt Six Sigma Certified
Affiliations
  • Business Marketing Association (BMA- Chicago Chapter) 
  • Volunteer and Annual Fundraising for Off the Street Kids Club, Wounded Warriors Foundation and Susan B Komen 
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Resume Details

This is a real resume for a SVP Group Account Director in Downers Grove, Illinois with experience working for such companies as Digitaslbi, Navteq, United Airlines. This is one of the hundreds of SVP Group Account Director resumes available on our site for free. Use these resumes as templates to get help creating the best SVP Group Account Director resume.

Previous Companies:

  • DigitasLBi
  • NAVTEQ
  • United Airlines

Previous Job Positions:

  • SVP Group Account Director
  • Marketing
  • VP and VP
  • Group Director Marketing
  • Associate Director

Schools:

  • Cooking and Hospitality Institute of Chicago
  • Northern Illinois University

Level of Education:

  • Bachelor of Arts

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