Orci - SVP Account Director Resume Example

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Ava Rogers
XXXX XXXXXXX XXX XXXXX , Westlake Village , CA 91361 | (H) XXXXXXXXXXXX | XXXXXXXXXXXXXXXXXXX
Summary
Passionate and highly driven advertising and marketing professional offering strong integrated marketing communication and team management skills. High-energy, results-oriented leader with a creative spirit and entrepreneurial attitude. Significant expertise in food, beverage, health care, financial services, travel and entertainment categories. 
Skills
  • Brand Building/Strategic Stewardship
  • Integrated Marketing Management
  • Sponsorship and Event Marketing
  • Broadcast and Content Production
  • Multicultural Marketing
  • Team Leadership
  • P&L Management
  • Client Partner and Confidant
Experience
SVP Account Director 01/2011 to Present
Orci Santa Monica, CA
  • Managed key accounts and led integrated communications programs resulting in consistent sales growth for clients  
  • Tripled account revenue over a 2 year period and secured Hispanic AOR status with Georgia Pacific Consumer Products division
  • Integrated Agency team leader for Angel Soft Fresh Lavender new product launch. Developed positioning, communications strategy, digital, mobile and event marketing plan resulting in strong retailer sell-in and distribution gains. Initial consumer sales surpassed goals
  •  Led "Total Market" brand communication effort for Angel Soft base brand, achieving highest copy test scores in Georgia Pacific's history. Campaign increased household penetration, brand loyalty and purchase frequency
  •  Pitched Dole Packaged Foods on Hispanic opportunity resulting in a significant budget increase. Led consumer research and brand positioning effort to establish strategic foundation for new Hispanic communications efforts
Group Account Director 05/2008 to 01/2011
Dentsu America SVP Santa Monica, CA
  • Responsible for General Market and Japanese Accounts including: Union Bank, Japan Airlines, Nissin Foods, Famima Convenience Stores, California Science Center, Sutter Home Wines, Three Thieves Wines 
  • Expanded agency relationship with Union Bank from Japanese segment to all Retail and Commercial segments, delivering a significant increase in agency revenue 
  • Led the development and execution of a new consumer and corporate brand campaign for Union Bank. Campaign influenced all in-branch, direct marketing and online communication, creating a more cohesive brand identity
  • Managed new product launch campaign for Nissin Foods. Developed social media extension resulting in stronger consumer engagement, brand affinity and data base capture
  • Pitched the Cooking channel and secured "Three Thieves" branded TV pilot that aired nationally. Contributed to production as an Executive Producer 
  • Built and managed Summer Intern program.
SVP Account Director 04/2003 to 05/2008
Colby and Partners Santa Monica, CA
  • Brought in significant new business to the agency including: Domaine Chandon, Newton Vineyards, Sutter Home Wines, Square One Organic Vodka, Chilean Avocado Board and Hass Avocado Board 
  • Co-created nationally syndicated lifestyle television series, "Ultimate Living", and sold presenting sponsorship to Sutter Home Wines 
  • Built a virtual PR agency and won AOR assignments from numerous clients, including California Avocados, Beverly Center, Sutter Home and Chandon 
  • Pitched and secured 1-hour TV show on Food Network featuring Sutter Home's "Build a Better Burger" recipe competition. Extended PR efforts including winner appearance on the Today Show. Created a digital campaign and microsite to support contest. Collective efforts grew brand awareness and recipe entries to an all-time high
  •  Advisor to the founder of Square One Organic Vodka. Developed brand platform and communications architecture driving overall brand identity. Managed the website design and functionality. Developed promotion and event programs to drive trial 
  • Spearheaded award winning integrated campaigns for California Avocado, Beverly Center and Chandon.
SVP Account Group Director 10/1988 to 04/2003
D'Arcy, Masius, Benton & Bowles SVP Account Los Angeles, CA
  • Managed several of the agencies largest accounts including Blue Cross of California and M&M Mars (Whiskas and Uncle Bens).
  • Repositioned Blue Cross of CA to humanize brand while maintaining a leadership position in a highly competitive category with strong negative consumer perceptions.
  • Built DR capabilities and delivered the highest performing DRTV spot in BCC history.
  • Executive producer for Whiskas and Uncle Ben's TV campaign.
VP Management Supervisor 01/1991 to 01/2000
  • Responsible for Security Pacific Bank, California Avocados and Chandon Sparkling Wine accounts.
  • Worked with Security Pacific acquisition team and led name change and rebranding efforts for bank's regional expansion, including retail and commercial divisions.
  • Won Gold Effie for work on California Avocados.
Account Supervisor 01/1988 to 01/1990
  • Brought Sea World of California account to agency after client marketing decentralization
  • Grew agency revenue for Arizona Bank and California Avocado accounts through proactively pitching new projects
  • Managed rebrand of Arizona Bank after Security Pacific acquisition
Account Supervisor 04/1986 to 10/1988
DDB Los Angeles, CA
  • Set strategy and developed advertising initiatives for Sea World theme parks to drive increased attendance
  • Developed promotional programs to support new attraction launches
  • Wrote annual marketing plans.
  • Monitored competitive activity and produced quarterly competitive analyses
Account Supervisor 03/1985 to 03/1986
Grey Advertising New York, NY
  • Responsible for test market research support and ad development for Kraft/General Foods new products
Account Executive 01/1983 to 02/1985
Dailey & Associates
  • Managed day-to-day account activities for Armor All car care products and Honda Power Equipment including creative brief development, production timelines, budget management, industry trends and competitive analysis
Education
Bachelor of Arts: Psychology University of California - Santa Barbara, CA Deans List, Magna Cum Laude

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About this resume

SVP Account Director FROM Westlake Village , California RESUME

This is a resume for a SVP Account Director in Westlake Village, California with experience working for such companies as Orci and Dentsu America SVP. The grade for this resume is 0 and is one of hundreds of SVP Account Director resumes available on our site for free. Use these resumes as templates to get help creating the best SVP Account Director resume.

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School Attended
University of California