Senior Copywriter (contractor)
Sep 2012－Nov 2013
Group Health －
Seattle,
WA
As contract copywriter for Group Health's
Advertising, Brand, and Creative Services, I wrote and edited print and online
content for consumers, small and large businesses, producer/brokers and
internal audiences.
Highlights:
Lead copywriter assigned to 12-month major re-branding project. Revised Group Health's portfolio of member guides and B2B and B2C sales materials. Developed concepts and presented copy to key internal stakeholders for approval. Proposed and created new landing page to welcome new members
and provide access to their health plan. As a result of this work, Group Health achieved significant cost savings and increased traffic to their website.Wrote banners,
emails, interactive guides, brochures, physician profiles, articles and annual
report.
Senior Copywriter
Jun 2008－Sep 2012
PopCap Games, a subsidiary of Electronic Arts －
Seattle,
WA
Started as contract copywriter (2008-2011) and then hired as senior
copywriter for the world's leading developer of casual games.
Highlights:
Wrote marketing
copy for new games, emails, newsletters, blog posts, landing pages, banners and interstitials. Brainstormed concepts and wrote copy for retail packaging, game manuals and POP displays for retailers such as Sam's Club, Best Buy, Wal-Mart and Target. Wrote copy for game trailers and ads. Developed concepts for new brand
campaigns. Wrote brand guide for the wildly
popular Plants vs. Zombies franchise. Worked closely with producers,
marketing managers, art directors, illustrators, retail managers and account
managers. Game titles included Bookworm for Nintendo DS, Plants vs. Zombies for Nintendo DS,
Bejeweled Twist for Nintendo DS, Zuma Blitz, and top-selling hidden object
games, like Amazing Adventures, Mystery P.I. and the Vacation Quest series.
Copywriter/Marketing Communications/Owner
Jun 1995－Jun 2011
Warmflash Associates －
Seattle,
WA
Provided writing, editing and strategic planning services to a variety of corporate and non-profit clients. Wrote and edited annual reports,
brochures, newsletters, proposals, speeches, training materials and websites. Clients included Microsoft, Brainerd Foundation, Allied Telesyn, Design Intelligence,
Puget Sound Blood Center and City of Bellevue.
Director of Marketing
Jan 1990－Jun 1995
WJA, PS －
Seattle,
WA
Hired as Marketing Manager and promoted to Director of Marketing in 1992.
Responsible for all areas of marketing and business development for
award-winning architectural/engineering design firm. Wrote proposals for
public and private sector clients, created portfolio of marketing materials,
press releases and presentations.
Highlights:
Increased win rate by XX % Created a new interior design services group, hired and directed staff and oversaw project schedules and budgets.
