E Commerce Startup - Senior Business Consultant Resume Example

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Ella Peterson
Executive Summary
Goal-oriented Senior Corporate Strategy & Marketing Executive with over 20 years of Strategy, Marketing, Product & Operations Management experience focused on growing & expanding businesses & programs through sound business strategy, focused execution & fiscal responsibility across several industries including E-commerce, Security, Analytics, Information Technology & Telecom. 
  • Passionate, entrepreneurial, hands-on leader, motivated by growing companies with focus on strategy & execution. Skilled in identifying gaps, issues & best practices.
  • An astute digital marketer with expertise in Marketing Analytics and in implementing Integrated Online Marketing Strategy. Passionate in building digital marketing programs with deep knowledge of concepts and technologies for Online Marketing, Search Engine Marketing, and Analytics. 
  • Successful in leading change, creating & implementing plans & solutions, building highly productive & disciplined teams & collaborating w/cross-functional teams, resolving problems throughout to achieve goals & facilitate growth. 
  • Complex Problem Solving
  • Judgment and Decision Making
  • Negotiation & Effective Collaboration
  • Effective Time Management
  • Digital Marketing
  • Social Media Marketing
  • Strong Analytics Background
  • Exceptional Communications Skills (Spoken & Written)
  • Takes Ownership & Self-Driven
  • Excellent Leadership & Organizational Skills
  • Develop Scalable Team Structure
  • Project Management Experience
Senior Business Consultant 08/2014 to Present
E-Commerce Startup Mumbai, MH
  • Conducted market research and developed business plan in Co-founder capacity.
  • Created presentations for VC community.
  • Evaluated E-commerce technology requirements to meet business plan.
Vice President of Marketing 04/2011 to 03/2014
Xalted Information Systems Pvt. Ltd. Mumbai, MH
  • Developed and marketed leading Business Intelligence (Analytics) solution.
  • Led key marketing portfolios including Corporate & Product Marketing, Product Management, Strategic Partnerships, Technology Vendor Management (OEM), Channel Development, Marketing Communications and Operations.
  • Repositioned the company, rationalized the product portfolio, focused on product differentiation and innovation to embark into emerging markets.
  • Built and drove lead generation program resulting in business development in Latin America market.
  • Created company branding and messaging artifacts. 
  • Directed hiring, training, or performance evaluations of marketing or sales staff and oversaw their daily activities.
  • Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Led global technology OEM and partnership relationships enhancing total solution.
  • Completed extensive research & analysis for M&A Capital raising activities. 
Vice President of Marketing & Operations 05/2010 to 04/2011
Xalted Information Systems Pvt. Ltd. Mumbai, MH
  • Led day-to-day Company Operations.
  • Managed Marketing, Engineering, Quality Assurance, Program Management Office (PMO), Customer Service, Human Resources and Administration departments.
  • Streamlined processes and brought cost efficiency in Company operations.
  • Restructured, consolidated, downsized and streamlined to bring cost efficiency, productivity and future business focus.
  • Defined and launched new branding/ messaging/ positioning and marketing strategy.
  • Launched brand new company Website and created Sales and Marketing collateral.
  • Created company presence on Social Media sites.
  • Positioned Company in International Press. 
Director of Marketing 04/2009 to 04/2010
Xalted Information Systems Pvt. Ltd. Mumbai, MH
  • Developed Marketing and Program Management Office (PMO) and teams in the company.
  • Implemented large, nation-wide projects and got major ones completed in a short time generating millions of dollars as revenue to the company.
  • Defined & budgeted Marketing department structure to help drive all company products and projects.
  • Managed and collaborated with Strategic partners, Oracle & IBM to fulfill current projects and develop new business.
Senior Product Manager 04/2005 to 01/2009
Avocent Corporation Fremont, CA
  • Managed Business Plan and Product Life Cycle for company's market leader IT infrastructure hardware and software product line - Serial Management.
  • Developed Product Strategy and defined next generation products while aligning product roadmap for new features and products using Pragmatic Marketing Model.
  • Drove and managed, development and launch of next generation product bringing product cost savings of 40%.
  • Grew revenue every year by 10%, maintaining revenue stream of $60-70 million US Dollars plus per year.
  • Completed 72 customer visits in a year.
Senior Product Manager 01/2003 to 10/2004
Callipso, Inc Santa Ana, CA
  • Managed company's Web Based IP Conferencing software products and Enhanced IP Services.
  • Directed overall market & product strategy, business planning and profit and loss for the Web-based IP Conferencing product line and other IP applications.
  • Created Product Requirements documents, managed the release and launch of IP Conferencing product and developed Business Case/ROI model in calling card and wholesale markets for IP Conferencing product.
  • Developed and launched the product in less than 12 weeks.
  • Grew revenue from 0 percent to 40 percent by successfully launching it in the market.
Director of Marketing 05/2002 to 12/2003
Innovative, Inc Bangalore, KT
  • Established a Development and Support Center in Bangalore, India.
  • Managed Web-based Portal Application and Call Center Operations.
  • Developed business requirements for future product features and while maintaining current analysis of key competitors and communicated product strategy and provided functional expertise to other groups.
  • Drove online marketing strategies, created and implemented Search Engine marketing plan and viral marketing programs.
  • Saved the company cost of 2 million dollars a year by setting up the Development and Support center in India.
  • Established and managed a team of forty personnel Conducted business analysis to prepare proposal for a large prospect with a business of $25 million Plus.
  • Established and managed teams of contractors, to develop a new HTML interface for the web-based online software and designed the human interface (UI) for the front-end and backend administration software.
Product Line Manager 10/2000 to 04/2002
LongBoard, Inc Santa Clara, CA
  • Managed SIP based VoIP infrastructure software product line.
  • Developed a cohesive, prioritised product development strategy giving recognition to technology trends, competitive product offerings and customer inputs regarding features and functionality, revenue potential and general market conditions.
  • Worked closely with marketing, operations, CTO and engineering to develop comprehensive product specs.
  • Prepared and published product requirements documentation (PRD) including UI requirements (designed the user interface) that the various development-centric organisations used to execute detailed product design and development tasks.
  • Established and managed product management business group for SIP-based VoIP multimedia application software platform targeted to Enterprises and Service Providers.
  • Contributed extensively in RFI responses.
Senior Product Manager 10/1997 to 09/2000
iPass (GRIC/GoRemote) Milpitas, CA
  • Managed multiple Voice over IP (VoIP) services such as IP Conferencing, Unified Communications, click-to-talk and IP Prepaid Calling Card Billing Software and IP Fax products and Services.
  • Created business, product, go-to-market plans and launched GRICtalk, a portfolio of PC-to-Phone solutions.
  • Responsible for product life cycle, P&L, forecasting, business plan, and product cost analysis and budget.
  • Established Product Management team for IP Fax and managed all vendor and OEM partner relations.
  • Initiated and drove the co-marketing program with Cisco Systems and participated in Cisco's multi-million dollar global prepaid card marketing program.
  • Negotiated and managed partnership agreements with Cisco and Lucent.
Product Marketing Manager 01/1993 to 03/1997
OAZ Communications, Inc Fremont, CA
  • Managed the messaging product based on Internet Networking technologies and the existing IP fax product line.
  • Managed all elements of a successful product launch, including product definition, product positioning and messages, promotional programs and sales tools for assigned products within OAZ's Advanced Media Server" product line.
Pragmatic Marketing Certification - PMC II: Pragmatic Marketing - San Francisco, CA
MBA: Marketing and Information Systems Management Illinois Institute of Technology - Chicago, IL
Bachelor of Commerce (BCom): Marketing and Finance Osmania University - Hyderabad, AP
Additional Information
CAPITOL HILL BRIEFING, WASHINGTON D.C: Presented & demonstrated IP Conferencing Application to Congress.
WHO'S WHO OF AMERICAN UNIVERSITIES & COLLEGES, 1991: Elected to Who's Who in recognition of outstanding merit and accomplishment as a student at Illinois Institute of Technology

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About this resume

Senior Business Consultant FROM Mumbai , Marshall Islands RESUME

This is a resume for a Senior Business Consultant in Mumbai, Marshall Islands with experience working for such companies as E Commerce Startup and Xalted Information Systems Pvt Ltd. The grade for this resume is 0 and is one of hundreds of Senior Business Consultant resumes available on our site for free. Use these resumes as templates to get help creating the best Senior Business Consultant resume.

School Attended
Pragmatic Marketing