CUBIST PHARACEUTICALS Promotional Medical Educat - Science Lead Resume Example

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Leah Long
XX XXXXXXXX XX XXX X, Brighton, MA 02135
Professional Summary
Seasoned Marketing Professional with more than 8 years experience launching over 3 products in the Infectious Disease space.  Motivated leader with strong organizational and strategic planning skills. 
  • Global & US Marketing
  • Promotional Medical Education
  • Scientific Content Development
  • Account Management
  • Patient Advocacy
  • Publication Planning
  • Brand Development
CUBIST PHARACEUTICALS Promotional Medical Educat Lexington, MA Science Lead/Program Manager Mar 2014Present
  • Management of overall strategic direction for all five Speaker Bureaus at Cubist which included content development, innovative program development and overall alignment across the portfolio.
  • Development of Scientific educational strategy for the launch of a new Gram Negative antibiotic, including KOL engagement, disease awareness campaign and PI education.
  • Development of a new Promotional Education Process and online Portal for five products speakers and two sales forces.
  • Development included new business rules for the bureau as well as speaker database and calendar, Amazonian sales interface and easily digestible analytics.
  • Promotional education launch activities for SIVEXTRO including speaker training webinars, live speaker training, online education, national broadcast webinar and content for gram positive bureau overall.
NOVARTIS VACCINES AND DIAGNOSTICS Bexsero Launch Cambridge, MA Global Brand Manager Jan 2010Mar 2014
  • Drove Global Bexsero Launch franchise tactical marking plans and the execution of deliverables defined in those plans (marketing materials, communication deliverables, KOL and Congress events, advisory boards, eMedia, and market research) Developed a cross functional company-wide issues handling process for the launch of Bexsero endorsed by the CEO and executive committee and subsequently rolled out to the entire organization.
  • Created a multi-year global patient advocacy media campaign in collaboration with global communications that highlights photographs taken by Anne Geddes, a well-renowned photographer, depicting the lives of survivors and their families.
  • This campaign has been publicized by mainstream press in 10 countries, Facebook, Twitter, and various other social media sites.
  • Development of the Bexsero brand from inception.
  • Strategic input and direction into overall naming, branding and key messages and the executive of these principles into core marketing materials (Bex.
NOVARTIS VACCINES AND DIAGNOSTICS Cambridge, MA Marketing Analyst Jan 2007Jan 2010
  • Coordinated GPHMA Global Copy Clearance Process and implemented a "Best in Class" process that is now practiced in Novartis Vaccine marketing franchises and highlighted in the company-wide magazine Soundbyte.
  • Developed an internal e-commerce website which houses all global approved materials for commercial operations used by sales forces around the globe.
  • Managed two multi-million dollar franchise budgets, created a tracking process that is now used across all franchises in Global Marketing and provided monthly finance reports to upper management.
  • Drove the influenza franchise involvement at an international pediatric congress involving two symposia, one booth, a speaker training and an ad board.

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About this resume

Science Lead FROM Brighton , Massachusetts RESUME

This is a resume for a Science Lead in Brighton, Massachusetts with experience working for such companies as CUBIST PHARACEUTICALS Promotional Medical Educat and NOVARTIS VACCINES AND DIAGNOSTICS Bexsero Launch. The grade for this resume is 0 and is one of hundreds of Science Lead resumes available on our site for free. Use these resumes as templates to get help creating the best Science Lead resume.

School Attended
Boston University