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CREATIVE CHANNEL SERVICES - Retail Partnership Manager Resume Example

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Olivia Sanchez
Accomplished and energetic sales and marketing professional with a solid history of achievements in retail environment. Highly motivated leader with strong organizational and prioritization abilities. Areas of expertise include Strategic planning, project management, collaboration with sales/ field teams and promotions to drive growth in sales and achieve goals.
  • Integrated & Strategic Marketing Retail
  • Promotional Coordination & Execution
  • Customer Care & Development
  • Project Management
  • Retail Link
  • Micosoft Powerpoint
  • Microsoft Word/Excel
Retail Partnership Manager 05/2014 to Present
  • An Omnicom Retail Marketing Agency providing integrated solutions that increase brand sales and profitability for manufactures and retailers.
  • Responsible for managing the strategic retail partnership for Walmart and 6 other Retail Accounts' to increase associate participation on
  • The RPM primary responsibility is collaborating with departments within a Retail organization (execution teams, merchants, and operations) to create retail relationship leading to business development and growing participation on the training network.
  • This process involves developing audience engagement plans and quarterly plans to provide analysis of performance and goal setting.
Client Service Manager 10/2013 to 05/2014
  • CROSSMARK is a leading sales and marketing services company in the consumer goods industry in all Retail channels with a focus on grocery, mass, club, drug, convenience store, and home improvement channels.
  • The Client Service Manager (CSM) responsible for 5 National Account: General Mills, Reckitt Benckiser, French's Food, Knouse Foods and Land O Lakes.
  • Responsible for the negotiation, creation, approval, and the implementation of national projects.
  • Responsible for the project development, budget management, execution monitoring, issue resolution, reporting.
  • Responsible for developing national sales plans for our clients and retailers operating within the approved financial guidelines and achieving annual client budgets.
  • Collaborate with Field Support and Retail Management to ensure complete and timely execution.
President/ Co-Owner 05/2008 to 10/2013
Catering Concepts Bentonville, AR
  • Large catering company serving all of Northwest Arkansas providing catering, event planning, rentals & staffing.
  • Converted a manual business into an automated business by creating SOP's for customer relations, food procurement, customer order process, and event management.
  • Managed budget, P&L, operations.
  • Communication: Liaise between customer/staff and event management.
  • Entrepreneurial: New business formation, marketing strategy plans.
  • Marketing: Created company website, developed an online presence utilizing social marketing venues (Facebook, Twitter, Linkedin, etc) trade websites.
  • Selected Achievements: Doubled growth of business, increasing sales from $400k to 800k Voted Best of the Best 2010, 2011, 2012, 2013 Expanded business into 3 new sales revenue categories.
Key Account Marketing Manager 01/2005 to 01/2008
Anderson Merchandisers Sam's Club Team Bentonville, AR
  • Key contact for Sam's Club book buyer regarding marketing and promotions for book purchasing.
  • Coordinate all Sam's Club marketing / advertising efforts for book and music categories including Source Magazine, gas screens, TV, print ads,, special events, trade shows, catalogues, promotions, and book / music signings.
  • Work directly with music labels, publishers, media, and buying, purchasing, marketing and public relations teams.
  • Negotiate cost on product and marketing funding.
  • Design and execute merchandise floor.
  • Selected Achievements: Successfully planned and executed 350 club events, 6 corporate events, & 10 home office events including Retailtainment.
  • Coordinated 2 "Once in a Lifetime" packages for Sam's Club involving Tony Bennett and Paula Deen with over $2MM total advertising dollars.
  • Created marketing booklet outlining all marketing / advertising opportunities, cost, timelines, and benefits.
Book/Music Purchasing / Marketing Manager 01/2004 to 01/2005
Anderson Merchandiser Walmart Team Bentonville, AR
  • Buyer and Marketer of music and books for Inspirational category.
  • Key account contact for Wal-Mart buying teams, music labels, and book publishers to organize and merchandise products in stores, online, and for promotions.
  • Selected Achievements:.
  • Worked closely with 5 music labels and 8 publishers to cross promote / merchandize 3 different product lines on a single display.
  • Co-branding programs across product lines resulted in increased sales and heightened product line awareness.
  • Created book advertisements in external media such as Christmas magazines to promote books, increasing department exposure and establishing Wal-Mart as a book destination point.
Corporate Marketing Manager 01/2001 to 01/2004
Anderson Merchandisers Walmart Team Bentonville, AR
  • Established and developed relationships with Walmart book and music buying team, marketing team, Walmart World, Walmart Radio, Walmart Decade and Walmart TV teams in order to promote product both internally and externally.
  • Coordinated efforts to cross promote and co-brand across product lines.
  • Coordinated all TV / radio scripts and programming between publishers and Walmart.
  • Established books as a key product through marketing, signing programs targeted towards consumers, and grassroots efforts.
Key Accounts Manager 01/1997 to 01/2001
Anderson Merchandisers Walmart Team Bentonville, AR
  • Oversaw sales and marketing for 75% of Walmart book business and managed all projects.
  • Served as liaison between Walmart buyer , Anderson purchasing, and Anderson field sales.
  • Designed field communication consisting of flyers, bulletins, program booklets, event calendars, and store signage.
Business Development Manager 01/1995 to 01/1997
Anderson Merchandisers Bentonville, AR
  • Developed and Managed Music product programs corporately to roll out to 170 Books- A-Million locations, 70 Anderson News locations, American Wholesale Book Company, and Treat gift company.
  • Developed logistic plans, product fixtures, signage, & system processes.
Sales Merchandiser 01/1993 to 01/1995
Anderson Merchandisers Bentonville, AR
  • Managed music, books and video inventory in 6 store Walmart territory.
  • Selected Achievements:.
  • Ranked in top 5 for sales in all 3 categories due to customer relationship building and strong sales abilities.
  • Selected to move to home office for management training.
Bachelor of Arts Degree: Public Relations University of Arkansas at Little Rock - Little Rock, AR
Associate of Arts: Social Science Arkansas State University - Beebe, AR
Customer Relations Dale Carnegie -
Community Service
Sharing and Caring of Benton County
Cancer Challenge
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Resume Details

This is a real resume for a Retail Partnership Manager in Rogers, Arkansas with experience working for such companies as Creative Channel Services, Crossmark, Catering Concepts. This is one of the hundreds of Retail Partnership Manager resumes available on our site for free. Use these resumes as templates to get help creating the best Retail Partnership Manager resume.

Previous Companies:

  • Catering Concepts

Previous Job Positions:

  • Retail Partnership Manager
  • Client Service Manager
  • President
  • Co Owner
  • Key Account Marketing Manager


  • University of Arkansas at Little Rock
  • Arkansas State University
  • Dale Carnegie

Level of Education:

  • Bachelor of Arts Degree
  • Associate of Arts

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