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On24 - Project Manager Resume Example

Ella Peterson
Accomplished and dedicated Manager, Events Marketing with 15 years of experience in strategic planning and tactical execution of customized local/national/international user conferences and events to meet customer needs, company priorities and ROI goals.
Motivated leader with strong organizational skills who can manage a complex workload with a strong sense of urgency and an excellent eye for detail. 
Areas of expertise include:
  • Outstanding track record of developing & providing oversight on the execution of detailed event project plans, including contracting event vendors, event logistics, demand generation strategies, communications, & budget.
  • Expertise in anticipating project needs, implementing campaigns, discerning work priorities, managing event budgets, and meeting deadlines.
  • Extremely level-headed, calm, & collected under tight deadlines; thrive on challenges, have a creative mind for problem solving and delivering best-in-class service to clients.
  • Event Marketing Strategies & Management
  • Managing Production, Venue, & Branding
  • Budget Forecasting/Management
  • Contract Negotiation & Strategic Sourcing
  • Cross-Functional Business Acumen
  • Multitasking in Fast-paced Environments
  • Articulate Oral & Written Communication
  • Strategic/Creative Ideas
  • Quick Problem Resolution & Decision Making
  • Collaborative Leadership Skills
  • Team Player
  • Excellent Eye for Detail
  • Project Management & Project Conceptualization
  • Events Operations & Tracking
Project Manager (Contractor) 08/2013 to 11/2014
ON24, Inc Austin, Texas

As a Project Manager on the dedicated IBM team at ON24, Inc., I supported the IBM Business Analytics organization: 

  • Managed the largest IBM project contract - multiple, simultaneous virtual event projects, such as portals (3), webcasts (25), and video whitepapers, infographics and eBooks 
  • Effectively created and tracked project schedules, deliverables and resources   
  • Actively served as primary contact for client team on all IBM Business Analytics virtual events projects 


Demand Programs Professional-North America 11/2011 to 07/2013
IBM Software Group Austin, Texas

Implemented integrated campaign strategy to promote brand awareness and drive lead revenue:

  • Managed and executed 25+ Enterprise Marketing Management (EMM) events contributing $6M of sales pipeline per year
  • Partnered with the global events team to manage the US- based global Smarter Commerce conference
  • Executed regional user groups, customer and prospect roundtables, dinners, industry tradeshows 
  • Assisted in launching the Speakers Bureau for the EMM group
Smarter Commerce Program Manager 10/2010 to 11/2011
IBM Software Group Austin, TX

Managed and executed global events- oversaw agenda development, demand generation strategies, logistics and metrics:

  • IBM Smarter Commerce Global Summit 2011: led inaugural annual user conference, which influenced $150M in sales pipeline 
  • IBM Impact 2011: skillfully led the integration of Sterling Commerce products/solutions into the annual user conference with over 7,000 attendees 
  • Managed IBM approved vendors (event management, production, registration, transportation, security, IT)
Manager, Events Marketing 02/2005 to 10/2010
Sterling Commerce (a subsidiary of AT&T acquired by IBM), Austin, TX

Managed 3 direct reports that executed all national events: 

  • Customer Connection Annual User Conference, 2005-2010: managed $2M budget to drive 1000+ attendees to this 4-day conference 
  • Customer Advisory Council, 2005-2010: directed bi-annual executive meeting for top 25 accounts 
  • Industry Tradeshows: oversaw the execution of NRF, Forrester Leadership Forum, SIBOS, 
Manager, Corporate Events 05/2000 to 11/2004
Vignette Corporation Austin, TX
Managed 2 direct reports to execute local, national, and international events:
  • Vignette Village Annual User Conference, 2000-2004: managed $1.5M budget to drive 1000 attendees to this 4-day conference 
  • Customer Advisory Board, 2000-2004: managed bi-annual executive meeting for top 25 customer accounts
  • Industry Tradeshows: managed NRF, Gartner Itxpo,
  • Served as worldwide liaison between U.S., European, and Asia-Pacific event teams 
Field Marketing Program Manager 04/1998 to 04/2000
National Instruments Austin, TX
  • Managed seminars and user groups - site selection, hotel and vendor negotiations, audio visual, collateral, food and beverage, event registration, budget, and post-event evaluation
  • Managed NI Days trade shows for SE-US - coordination of vendor booth exhibits, collateral, staff travel
Bachelor of Arts: Latin American Studies Aug 1991 University of Texas - Austin, Texas
Sterling Commerce
  • Received the Marketing Achievement Award (2005)
Vignette Corporation
  • Received the Senior Vice President Team Excellence Award (2002) 
  • Received the Vignette Value Award (2001)
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Resume Details

This is a real resume for a Project Manager in CANA, Virginia with experience working for such companies as On24, Inc, Ibm Software Group. This is one of the hundreds of Project Manager resumes available on our site for free. Use these resumes as templates to get help creating the best Project Manager resume.

Previous Companies:

  • ON24
  • Inc
  • IBM Software Group

Previous Job Positions:

  • Project Manager
  • Demand Programs Professional North America
  • Smarter Commerce Program Manager
  • Manager
  • Events Marketing


  • University of Texas

Level of Education:

  • Bachelor of Arts

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