Kirsten Reed Designs - Owner Resume Example

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Oliver Martinez

XXXX XXXXX XXXXX, Spring Hill,TN 37174

XXXXXXXXXXXXXXXXXXXXX

Ph: XXXXXXXXXXXX

Professional Summary

Artist, writer and business owner with more than 20 years of experience in various work environments. Excellent editor and project manager. Track record of achieving exceptional results in public relations and special event planning.

Skills

Writing
Communications and Media

Customer and Personal Service
Coordination

Service Orientation
Critical Thinking

Time Management

Experience

Owner / Artist: Aug 2011－Present Kirsten Reed Designs: Spring Hill, TN

Produce, price, sell and distribute art to wholesale buyers and consumers via website, local shops and studio.

Direct and coordinate financial and budget activities to fund operations, maximize investments, and increase efficiency.

Determine style and pieces to be sold, and set prices and credit terms, based on forecasts of customer demand.

Work art shows and store sales including greeting or assisting customers, displaying inventory and giving customers reason to purchase.
Create, promote and teach art classes in local community.
Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.

Submit preliminary or finished artwork or project plans to clients for approval, incorporating changes as necessary.

Writer / Owner: Oct 1996－Present Kirsten Reed Freelance Writer: Spring Hill, TN

Prepare works in appropriate format for publications including Coastal Homes & Lifestyles magazine, VIE magazine and a variety of local newspapers.
Confer with clients, editors, publishers, or producers to discuss changes or revisions to written material.Arrange interviews with people who can provide information about a story.
Review copy and correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines.
Determine a story's emphasis, length, and format, and organize material accordingly.

Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.

Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.

Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.

Director of Public Relations & Events: Jul 1993－Dec 1996 Sandestin Resort, Inc.: Sandestin, FL

Developed public relations strategies for the resort to influence public opinion or promote ideas, products, or services.

Arranged public appearances, lectures, contests, or exhibits for the resort to increase market awareness and goodwill.

Prepared and delivered speeches to further public relations objectives at community events.

Coordinated special events including Wine Festival, Craft Show, 5K race, Travel Writers Tour, and holiday promotions.
Developed copy and edited promotional material for all resort departments.

Created press releases, prepare information for media kits and develop and maintain company relationships with media contacts. Responded to requests for information from the media.

Identified effective ways to communicate publicity information to target groups while developing and implementing communications plan.

Education