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Selfhelpworks - Marketing Mgr Of Direct Consumer Sales Resume Example

Ella Peterson
Professional Summary
Objective: To obtain the position of Interactive Marketing Manager at WBR where I can apply my MBA education, communication and writing skills and 5 years experience managing the design, execution and analysis of online marketing strategies, sales funnels, ad campaigns and content creation.  By applying these skills and the resources at WBR, along with my lifetime of music culture immersion, my purpose is to provide WBR artists with a high level of quality exposure through creative digital marketing.

Facebook Advertising Ad creation and design

Copywriting CPA


Marketing & Sales Funnel Creation Landing Pages Creation

Video Sales Letters Webinar creation and Delivery

Script Writing E-Commerce

Checkout Pages Up Sells

Email Marketing Auto Responders (Mail Chimp, iContact)

Email List Building Video Production

Microsoft Office Photoshop

Some Illustrator Final Cut Pro

Camtaisa (for Mac) Some Zoho and Infusionsoft

Marketing Mgr. of Direct Consumer Sales 08/2009 to Present
Selfhelpworks,Inc. San Diego, CA
In my role as Marketing Manager of Direct To Consumer Sales, I designed, executed and managed all campaigns. This included creating assets for Facebook and Google ads, running the ads, wireframe concepts for landing pages, setting up shopping carts and checkout processes, testing and reporting.  
I also was involved in business development with affiliates such as call centers and online retailers to create new partnerships for bundles as well as up sells. This included contract negotiation and editing.
My reason for leaving – Moved to LA to become involved in the music industry.
Video Production, Director and Editor 01/2013 to 05/2014
Selfhelpworks, Inc. San Diego, CA
Directed and edited production of six video programs, which consisted of 12 hours of finished video footage per program, a total of 72 hours.  On this project I was on site director, talent manager, video asset manger and editing manager. Along with  editing the project, I was charged with overseeing quality assurance and  continuity, and approval of every video.
Co-Founder/Project Manager 01/2010 to 03/2013
Operation Smoke Free (OSF) San Diego, CA
Operation Smoke Free or OSF, is a Non-Profit 501(c)3 organization established in 2010 and was under the umbrella of Selfhelpworks, Inc.
Mission statement: “To stop the illness and deaths caused by cigarette smoking by providing effective programs to help people quit smoking for good, as well as positive motivation to inspire our youth to never start.” 
As co-founder, I managed the website design, development and marketing strategy and fundraising. Our strategy was to recruit celebrity influencers to become “Agents of Change” and promote the quit smoking program on their behalf. We recruited 12 Celebrity Agents who promoted OSF via twitter and other social networks.  
We also co-hosted an event, where we were the charity benefactor, at the Playboy Mansion resulting in raising $20,000 for our project. 
The venture went dormant when I was taken off the project to manage a large video production for new programs at Selfhelpworks.
MBA: Marketing May 2013 Pt. Loma Nazarene University - San Diego, CA
Bachelor of Arts: Business Marketing May 2009 Fordham University - New York, NY
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This is a real resume for a Marketing Mgr of Direct Consumer Sales in Los Angeles, California with experience working for such companies as Selfhelpworks, Inc, Operation Smoke Free Osf. This is one of the hundreds of Marketing Mgr of Direct Consumer Sales resumes available on our site for free. Use these resumes as templates to get help creating the best Marketing Mgr of Direct Consumer Sales resume.

Previous Companies:

  • Selfhelpworks
  • Inc
  • Operation Smoke Free OSF

Previous Job Positions:

  • Marketing Mgr of Direct Consumer Sales
  • Video Production
  • Director and Editor
  • Co Founder
  • Project Manager


  • Pt. Loma Nazarene University
  • Fordham University

Level of Education:

  • MBA
  • Bachelor of Arts

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