BDO USA - Marketing Manager Resume Example

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Zoey Brooks
XXXXX XXXXXXXXX XXXXX XXXX , North Bethesda , MD 20852
Home: XXXXXXXXXXXX - XXXXXXXXXXXXXXXXXXXXXXXX
Summary
More than 15 years of solid B2B marketing experience, delivering profitable solutions to attract and maintain customers and build a solid corporate brand. Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Stellar organizational and planning skills, as demonstrated in successful event planning experience.
Skills
  • Event Planning and Execution
  • Customer Relationship Manager
  • Business-to-Business
  • Budgeting and Allocation
  • Customer and Personal Service
  • Project Management
  • Marketing Plans
  • Vendor Communication
Experience
05/2012 to 10/2015
Marketing Manager BDO USA, LLP - McLean, VA
BDO provides assurance, tax, financial advisory and consulting services to a wide range of publicly traded and privately held companies.
  • Managed sponsorships across all industry groups for the Greater Washington, D.C. area ranging from $1,000 to $200,000
  • Executed local events and webinars for the nonprofit and commercial industry groups including logistics management, event communication,  and data management
  • Collaborated with National Marketing teams ensuring marketing communication insights were effectively communicated via social media outreach
  • Developed and oversaw annual marketing plans and budgets of over $650,000 for both the Greater Washington, D.C. and Richmond offices
  • Produced proposals, capability statements (qualification packages), and presentations that are graphically compelling and consistent with the BDO brand
05/2011 to 03/2012
Circulation Marketing Associate The Chronicle of Higher Education (through Beacon Hill Associates) - Washington, D.C.
The number one source of news, information, and jobs for college and university faculty members and administrators.
  • Managed email marketing subscription campaigns for higher education and nonprofits using Eloqua software
  • Prepared and analyzed subscription survey findings using online survey software for management review
  • Researched site license customers and consortia to increase business among universities and nonprofits
08/2009 to 08/2010
Development Events Associate The Israel Project - Washington, D.C.
A non-profit educational organization that gets facts about Israel and the Middle East to press, public officials and the public.
  • Organized and planned 20 fundraising and outreach events annually in support of a $6.5 million fundraising goal
  • Facilitated booth management including staffing and creating materials at three national conferences
  • Created development and marketing materials for programs to solicit high level donors
05/2005 to 04/2009
Marketing Manager Mandarin Oriental - Washington, D.C.
A luxury hotel that creates memorable experiences for any traveler to the most powerful city in the world.
  • Developed, executed, and analyzed annual and ongoing integrated marketing strategies and communications plans and managed marketing and promotion budgets of more than $500,000
  • Implemented and managed online marketing programs increasing the client base by 200% within one year
  • Wrote press releases and pitched stories to the media which resulted in national coverage
  • Created and managed advertising campaigns to increase meeting business and branding awareness
  • Managed the development and production of high impact and award-winning marketing material
  • Maintained website content and monitored analytics and trends in social media
03/2004 to 04/2005
Planner/Analyst OMP Direct, Inc - Washington, D.C.
A full-service fundraising and communications agency that serves leading causes in the United States.
  • Developed direct marketing plans for two large nonprofits to reach fundraising goals
  • Analyzed campaign results and assisted in reporting for senior management review before reporting to clients
03/2001 to 03/2004
Marketing Analyst Catholic Relief Services - Baltimore, MD
Catholic Relief Services assists the poor and vulnerable overseas which reaches over 100 million people in more than 100 countries on five continents.
  • Managed the acquisition direct marketing program mailing out over eight million pieces per year and reaching over $1.8 million plus revenues per year
  • Generated and managed worldwide customer and vendor relationships
  • Analyzed extensive market research to identity trends and market segmentation for future fundraising giving
Education
Master of Science: Marketing Johns Hopkins University - Baltimore, MD
Bachelor of Arts: Communication Studies University of Rhode Island - Kingston, RI
Community Service
Event Volunteer, Cystic Fibrosis Foundation, Metro DC Chapter, 2011-present

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About this resume

Marketing Manager FROM North Bethesda , Maryland RESUME

This is a resume for a Marketing Manager in North Bethesda, Maryland with experience working for such companies as BDO USA and LLP. The grade for this resume is 0 and is one of hundreds of Marketing Manager resumes available on our site for free. Use these resumes as templates to get help creating the best Marketing Manager resume.

Dude
School Attended
Johns Hopkins University