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Necco - Marketing Director Resume Example

Addison Kelly
Cincinnati, OH 45202
Professional Summary
Skilled, results-producing marketing director and talented freelance writer/journalist. Seasoned professional with nearly two decades of experience in the marketing and corporate communications fields in both the for-profit and non-profit sectors. Expertise includes social and new media, defining effective strategies, directing and collaborating on the creation of marketing tools and steering the execution of successful marketing programs. 
  • Administration and Management
  • Team Oriented
  • Critical Thinking
  • Marketing Strategy
  • Social Media
  • Corporate Communications
  • Writing
  • Speaking
  • Active Listening
  • Judgment and Decision Making
  • Customer and Personal Service
Marketing Director Jul 1999Present Necco Cincinnati, OH

Define strategy for and develop, execute, and manage brand identity for multi-state corporation serving over 1,000 clients.
Built corporate brand identity from the company's inception as a startup to what it has become today.
Lead and direct forward-thinking marketing team, providing creative direction for branded initiatives and beyond.
Lead Branding Team as part of the company's Balanced Scorecard initiative.
Contributor to the company's Diversification (business development) Team as part of the Balanced Scorecard.

Execute market penetration for human services in five states including Kentucky, Ohio, West Virginia, North Carolina (now divested), and Georgia.

Developed a effective social media strategy and presence from the ground up including but not limited to Facebook, Twitter, Instagram, WordPress (blog) and more.

Professional writer for all corporate communications including but not limited to the annual report, RFP's, press releases, speeches, presentations, letters, professional articles, website content and advertising copy.

Spearheaded website development from inception to completion and through multiple redesigns.

Led the organization in the creation and ongoing development of company policies and procedures regarding media relations, public relations, community education, and media crisis response.

Coordinated public relations initiatives and programs for the company and its subsidiaries and worked effectively as PR liaison.

Planned and executed corporate special events.

Writer / Journalist Jan 2009Dec 2012 Freelance Cincinnati, OH

Published articles in Bridges Magazine (Ashland, KY) and Soapbox Cincinnati (
Website content in diverse industries and for varied initiatives

Experienced in diverse writing styles 

Skilled at tailoring message, tone and voice to specific communication initiatives and goals

Marketing Specialist Jun 1996Jul 1999 One Valley Bancorp (acquired by BB&T in 2000) Charleston, WV

Developed and recommended strategies and goals for marketing financial products, including market direction, pricing, and cost planning and assisted in their implementation.

Assisted in the development of promotional strategies to meet marketing goals.

Developed promotional literature.

Designed and produced sales and marketing support materials and promotional items.

Assisted in the planning and implementation of direct communication requirements for mergers and acquisitions.

Directed and managed the work of outside agencies to execute marketing projects.

Developed activities for special promotions, events, and sponsorships.

Planned, organized, and implemented programs to enhance and maintain a positive community image.

Coordinated local and statewide community contribution / sponsorship requests and projects.

Composed and managed speechwriting, correspondence, and special events for the President & CEO

Master of Arts: Organizational Management Phoenix, AZ University of Phoenix May 2005
Bachelor of Arts: History Huntington, WV Marshall University May 1996
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Resume Details

This is a real resume for a Marketing Director in Cincinnati, Ohio with experience working for such companies as Necco, Freelance, One Valley Bancorp Acquired By Bb&t In 2000. This is one of the hundreds of Marketing Director resumes available on our site for free. Use these resumes as templates to get help creating the best Marketing Director resume.

Previous Companies:

  • Necco
  • Freelance
  • One Valley Bancorp acquired by BB&T in 2000

Previous Job Positions:

  • Marketing Director
  • Writer
  • Journalist
  • Marketing Specialist


  • University of Phoenix
  • Marshall University

Level of Education:

  • Master of Arts
  • Bachelor of Arts

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