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Cls Consulting - Marketing Consultant Resume Example

Gabriel Rodriguez
XXXXX XXXXXXXX XXX, Midlothian, VA 23112
Ph: XXXXX XXXXXXXX
XXXXXXXXXXXXXXXXXXXX
Professional Summary

Seasoned [Job Title] with more than [Number] years of experience in fast-paced [Type of Environment]. Excellent [Skill 1] and [Skill 2] skills. Track record of achieving exceptional results in [Description of Work Activity 1] and [Description of Work Activity 2].

Skills
  • Strategic Planning
  • Superior Communications
  • Field Marketing
  • Brand Leadership
  • Complex Problem Solving
  • Analytical and Results Driven
  • Creates Vision
  • Inspires Team Leadership
  • Market Trend Analysis
Experience
Marketing Consultant Jan 2009Present CLS Consulting, Inc. Midlothian, VA

Own and operate a successful consulting firm specializing in defining problems, recognizing opportunities, and developing new ideas by finding creative solutions to produce innovative strategic marketing plans for multiple clients and industries.

–    Drive project management, strategic assessment, development and integration of cutting edge global marketing strategies.

–    Manage demographic, consumer/customer data, and strategic relationship data; Leverage the data to make intelligent business decisions such as Geo-targeted direct mail campaigns and sales promotion.

–    Create proposals outlining objectives of marketing campaigns to present to clients prior to execution.

–    Foster collaborative relationships with internal business units, retail channel, distributors and sales representatives to create excitement, expand market reach and increase both national and international sales of product lines; build consensus among partners to solidify brand messaging and collateral development.

–    Develop and integrate digital media, social media and website enhancements to capitalize on e-commerce opportunities; develop region-specific marketing campaigns to expand visibility.

–    Drive strategic plans and processes and coordinate resources (vendors, cross-functional project teams and/or departments) with planned events to ensure adherence of strategic initiatives, project objectives and timelines.

Sr. Marketing Manager Jul 2012Jul 2013 Capital One Richmond, VA Lead marketing projects and project teams such as direct mail communication strategies for capital one bank card customers; directs database marketing efforts while maintaining oversight for all data collection, marketing analytics and feedback to improve the customer experience.
Research, develop and incorporate new means and methods campaigns to improve the project management processes; to include segmentation, fulfillment, direct mail, inbound/outbound inquiries and online offers - Conducted meetings with marketing and brand to understand objective of solicitation/internal campaign projects - Served as lead for new projects; managed ongoing risk assessment, developed timelines, reviewed marketing materials to ensure integrity of the brand, and assisted in determining demographic targets for campaign launch.


Managed the promotional use of brand awareness to ensure consistency - Coordinated any internal documentation to ensure the timely and smooth production of direct mail solicitations - Initiated recommendations to develop routing and creative processes to improve upon overall efficiencies - Presented findings of project improvement efficiencies to internal business units and channel partners while encouraging audience participation for continued collaboration and additional feedback.


Manager, Marketing Strategic Planning May 2011Jun 2012 Southern States Cooperative Richmond, VA

Invigorate marketing planning, brand management, communications and outreach strategies leading to the standardization of new business practices for this $2Bn retail and wholesale farm Supply Corporation.
–Partnered with corporate divisions and retail stores to create, expand and improve content within company websites.
–Revitalized marketing plans and processes with creative solutions by implementing new strategic and tactical initiatives from the ground up; streamlined communications strategies to deliver a sophisticated, cutting-edge marketing division.

–Performed research and conducted focus groups on targeted demographics for product testing and rewards programs.

–Built cohesion and consensus among internal business teams; improved communications, reporting and idea exchanges to gain insight into the project needs across divisions.

–Developed and launched customized reporting platforms to provide previously unknown insight into company P&L

–Provided detailed reports, analysis on campaign effectiveness which increased the corporate focus on marketing, branding and communication programs, company-wide.

–Hired, trained and built a team of talented project oriented professionals; developed performance management programs, guided career growth and laid the foundation for promotions and team recognition.

–Spearheaded the creative initiative, design and development for marketing materials, email campaigns, e-commerce platforms and customer communications tools.

–Delivered improved visibility and customer awareness while generating new tools to promote client feedback and customer engagement including newsletters, surveys, and focus groups to gain insight into how the farming community would benefit from interactive online tools.

–Prepared and Presented Strategic presentations with supporting materials and documentation for Stakeholders, Executive Board of Directors, and other related proceedings
–Resulting in a three-fold increase of customer purchases


Director of International Sales & Marketing (Consultant) Jan 2009Dec 2009 Tommy Bahama Vg./Caribbean Partners Ltd. Antigua & Barbuda

Recruited to spearhead a six year international marketing expansion project for this fashion retail company; oversaw the coordination of LATAM marketing efforts with LATAM organizations. Built international relationships, partnerships & alliances with industry leaders and government officials to advance product visibility, reduce costs and increase acceptance. Established distribution partnerships in various locations, globally, leading to faster market penetration & reduced costs.

–Selected and managed international resellers, representatives and distributors

–Captured customer information to increase promotional distributions, brand loyalty and communicate with customers through popular social networks

–Handled logistics of marketing materials, budgets, and P & L

–Created packages and pricing for client advertising

–Developed newsletters, ad campaigns, and related marketing collateral

–Project Manager of company photo-shoot, charity ball and budget for celebrity ad campaign


Sr. Marketing & Communications Manager Jun 2005Jan 2009 Odyssey HealthCare Richmond, VA Launched new marketing program with a focus on educating primary care providers on hospice services (female care-takers); trained and supported marketing staff in new demographic targets leading to a substantial flow of new business.


Developed health care marketing strategies and planning across a broad range of complex health care system environments to increase business, promote visibility and ensure new sales opportunities for this

$400MM provider of hospice services.


Fostered and built critical relationships with physicians, case managers, hospital administrators and nursing homes to promote services; developed strategic partnerships to guide major increase in referral activity.


Maintained insight into industry trends, clinical language and case studies to serve as a resource for medical industry clients; developed a new tool to improve accuracy for sales forecasting and reporting, and participated in a variety of industry trade shows and events to increase visibility and awareness across the board.


Senior IT Account Manager Nov 2006Nov 2007 Technisource Glen Allen, VA
  • Develop or implement service-marketing strategies, including advertising campaigns or sales promotions.
  • Monitor vendors and businesses to ensure that they efficiently and effectively provide needed services while staying within budgetary limits.
  • Determine staffing requirements, and interview, hire and train new employees, or oversee those personnel processes
Sales & Marketing Manager Dec 1999Jun 2005 Dominion Equipment Parts Ashland, VA
Education
Six Sigma Green Belt Jun 2013 Management and Strategy Institute
MBA : Marketing Jun 2009 Strayer University Glen Allen, VA
Bachelor of Science : HNFE/Consumer Science Aug 2004 Virginia Tech Blacksburg, VA
Affiliations
Member, American Marketing Association

Member, Society for Marketing Professionals (SMP)

Awards

Top Performer, National Marketing Team, 2006
Won Cruise
Rookie of the Year Award, Marketing Team, 2006

Additional Information
Computer Proficiency: Google Analytics • Content Management Systems • Adobe Creative Suite • AdobeDreamweaver • HTML • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
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Resume Details

This is a real resume for a Marketing Consultant in Midlothian, Virginia with experience working for such companies as Cls Consulting, Inc, Capital One. This is one of the hundreds of Marketing Consultant resumes available on our site for free. Use these resumes as templates to get help creating the best Marketing Consultant resume.

Previous Companies:

  • CLS Consulting
  • Inc
  • Capital One

Previous Job Positions:

  • Marketing Consultant
  • Sr Marketing Manager
  • Manager
  • Marketing Strategic Planning
  • Director of International Sales & Marketing

Schools:

  • Management and Strategy Institute
  • Strayer University
  • Virginia Tech

Level of Education:

  • MBA
  • Bachelor of Science

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