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Ericsson - Marketing Communications Manager Resume Example

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Olivia Sanchez
XXXX XXXXXX XXX XXXXX, Alpharetta, GA 30022
Professional Summary

Accomplished and energetic Marketing Manager with a solid history of achievement in Social Media, Event Marketing, Intranet/Internet coordination. Motivated leader with strong organizational and prioritization abilities. Areas of expertise include [...............

  • Sales and Marketing
  • Communications and Media
  • Social Perceptiveness
Marketing Communications Manager 03/2008 - Present
Ericsson - Duluth, GA
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Measure and assess customer and employee satisfaction.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Marketing Manager 12/2004 - 02/2008
Nielsen Business Media - Alpharetta, GA
  • Developed and executed all marketing aspects for Retail and Imprinted Sportswear Industry Tradeshows including creation of Marketing Plans, creation and copywriting of all promotional pieces (including brochures, emails, faxes, website development, public relations, and on-site administration of shows).
  • Monitored and tracked all aspects of marketing efforts of each show, including budget and cost-tracking analysis and development, tracking of all promotional efforts during pre and post-show timeframe, and conducted in-depth ROI analysis of marketing plan using statistical software.
National Accounts Administrator 02/2004 - 12/2004
Shumsky Enterprises - Dayton, OH
  • Maintained and managed orders fro Shumsky's top-selling National Accounts team, including sales, order entry, supervision of all orders throughout the production process, shipping and delivery, and billing/accounting issues.
  • Responsible for $5 million of sales annually for over 3,000 accounts, with an average of 100+ orders in process at any given time. Ninety percent of orders processed were touched on a daily basis. The National Accounts team I belonged to consistently had deadlines an average of 25% faster than that of any other sales department in the company.
Director of Customer Service 01/2003 - 02/2004
Shumsky Enterprises - Dayton, OH
  • Responsibilities included improving the efficiency & productivity of Order Processors and Account Managers, hiring and training of Order Processors, implementing projects designed to increase the bookings/billings of the company, acting as liaison between Sales and all other departments, and scheduling time off for all Order Processors. Manager of 5 direct reports, including two in satellite offices.
  • Began implementation of a new quoting & order entry system in conjunction with the IT department, designed to increase efficiency by approximately 50% and also providing the means to reduce staff by approximately 25% in the department.
  • Member of the IT Team created to develop computer technology within the company to increase profit. Includes such accomplishments as improving the internal Intranet site for information sharing, designing and implementing programs to better serve our customers, such as the customers ability to pull their own invoices from the Intranet, and linking email int our internal system thereby eliminating additional paperwork. Shumsky won the Technovator of the Year award in the Ad Specialities Industry in 1998.
Marketing Coordinator 03/2001 - 01/2003
Shumsky Enterprises - Dayton, OH
  • Implemented a new billing procedure thereby making the Department profitable for the first time. As a team we were over the yearly goal by 8%
  • Acted as Marketing Director for three months. Responsibilities included completion of all new and existing projects for clients, accountable for billing and closing of all orders, and updating the President on a daily basis.
  • Responsibilities also included Project Management for all RFP/RFI's (Request for Proposal & Request for Quotes), press release creation and distribution, Sales Presentations, Tradeshow planning and execution, Sales Incentive Programs, Award Applications, new and renewal catalog management, etc.
Program Implementation Coordinator 04/1998 - 03/2001
Shumsky Enterprises - Dayton, OH
  • Managed Internet and Catalog Program start-up and renewals. Approximately five new Internet sites started during that time frame, plus 15 renewals of existing client Internet sites.
  • Responsibilities included securing contract pricing from vendors, copy writing, creating/updating a Shopping Cart Internet site, coordinating photography, catalog printing and design, and was customarily the primary contact with the clients during the process. Coordinated start-ups/renewals for clients including LexisNexis, Optimist and Fujitsu.
MBA: Operations Management 2002 University of Dayton - Dayton, OH 3.81 GPA maintained while working full-time.
Bachelor of Arts: Psychology 1996 Miami University (Oxford) - Oxford, OH Minor in Neuroscience, Dean's List, President's List
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Resume Details

This is a real resume for a Marketing Communications Manager in Alpharetta, Georgia with experience working for such companies as Ericsson, Nielsen Business Media, Shumsky Enterprises. This is one of the hundreds of Marketing Communications Manager resumes available on our site for free. Use these resumes as templates to get help creating the best Marketing Communications Manager resume.

Previous Companies:

  • Ericsson
  • Nielsen Business Media
  • Shumsky Enterprises

Previous Job Positions:

  • Marketing Communications Manager
  • Marketing Manager
  • National Accounts Administrator
  • Director of Customer Service
  • Marketing Coordinator


  • University of Dayton
  • Miami University (Oxford)

Level of Education:

  • MBA
  • Bachelor of Arts

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