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Georgia Southern University - Marketing & Communications Coordinator College of Education Resume Example

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Owen Adams
XXX XXXXXXX XXXXXX , Statesboro , GA 30458 | (H) XXXXXXXXXXXX | XXXXXXXXXXXXXXXXXXX
Professional Summary
Communications professional with over 25 years of experience in corporate, higher education and nonprofit communications. My experience encompasses marketing, public relaitons, advertising, event planning, publication development, media relations, community involvement, human resource management, corporate training, teaching, advising and mentoring students and internships.
Skills
Experience
Marketing & Communications Coordinator ~ College of Education 11/2015 to Present
Georgia Southern University Statesboro, GA
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Purchase advertising space or time as required to promote client's product or agenda.
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Respond to requests for information about employers' activities or status.
  • Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  • Produce films and other video products, regulate their distribution, and operate film library.
  • Manage in-house communication courses.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
University Instructor 01/2008 to Present
Georgia Southern University Statesboro, GA

COMMUNICATION ARTS: Instruction for Public Relations and Public Speaking courses; 150+ students/term 

  • Provide academic advisement and mentoring for PR majors  
  • Facilitate PR Advisory Board; serve on PR sequence team and department electronics policy committee
  • Present to students and student organizations regarding career readiness and social media presence 
  • Review/Interface ??? with IT Services (communications, branding, focus groups, beta testing new products and services)
  • Consult with SDRC for student success; Assist with student-athlete academic efforts and recruitment processes; Coordinate activities with Career Services staff to ensure student success
  • Participate in faculty reading round-tables and networking
                                                                         

COLLEGE OF BUSINESS ADMINISTRATION: Instruction for Principles of Management, Advertising and Marketing; ~240 student/term 

  • advisement of transfer and pre-business students ~50 per semester
  • guest presentations/mini-workshops to student organizations to include AMA, SIFE and PRSSA.
Freelance Consultant 05/2005 to Present
Mallard Marketing & Promotion Statesboro, GA
  • Evaluate the mission and needs of clients to develop public relations activities to increase awareness or enhance reputation
  • Create, develop and/or execute plans for strategic development, public relations, special events or collateral communication materials
Senior Corporate Communications Specialist 03/1999 to 06/2004
Savannah Electric Savannah , GA
  • (make wording more parallel - start with verbs???)
  • Set/Designed/Structured/Revamped ??? departmental mission, goals and objectives for strategic development marketing, advertising and public relations tactics
  • Identified specific target audiences for key messages
  • Assessed needs of the organization to craft message
  • Optimized branding standards, publication development, and multimedia projects
  • Ensured advertising and public reations effectiveness
  • Facilitated/Syncronized (Liasion) communication among corporate communications department and marketing divisions: residential & commercial with outside advertising agency and freelance production companies
  • Strengthened department relationship with human resources for employee onboarding, training and employee recognition programs
  • Served on department budget team for internal and external communcations projects
  • Special training: Total Quality Leadership, Diversity Awareness, Student of the Business, and /safety issues
Communcations positions 08/1990 to 02/2004
Georgia Department of Technical & Adult Education Augusta, Atlanta, Savannah, GA
Augusta Tech, Augusta: Director of Communications
Creating and implementing public relations and marketing plans for the current andn proposed campuses
Budget planning
Media relations
Publication development and special event coordination for student recruitment and community relations
assisting with student recruitment, admissions and advising
GDTAE, Atlanta:  Communications Coordinator
Initiated marekting plan for statewide publications and marketing efforts for the technical college system, coordinating special events and professional development conferences, seminars and workshops, training for local boards of directors and foundation members
Savannah Tech, Savannah:  Director of Public Relations & Public Information
Developed advertising and public relations campaigns for 5 locations including print, broadcast and outdoor; Verified compliance with governing boards for marketing activites and budgeting; Enhanced local media relations; Integrated community relations and partnerships with local chamber of commerce and economic development partners.  
Account Executive 08/1988 to 07/1990
Kelly Services Savannah , GA
Determined customer's workforce needs for temporary and/or long term staffing; Developed packages for customers based on business ebbs and flows; Interviewed and evaluated potential employees for skill assessment and identified professional strengths; Performed employee evalutations for continuation
Education
MBA: Business Administration May 1999 Brenau University - Gainesville, GA
Bachelor of Arts: Communications May 1988 University of Alabama - Tuscaloosa, AL
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This is a real resume for a Marketing & Communications Coordinator College of Education in Statesboro, Georgia with experience working for such companies as Georgia Southern University, Mallard Marketing & Promotion, Savannah Electric. This is one of the hundreds of Marketing & Communications Coordinator College of Education resumes available on our site for free. Use these resumes as templates to get help creating the best Marketing & Communications Coordinator College of Education resume.

Previous Companies:

  • Georgia Southern University
  • Mallard Marketing & Promotion
  • Savannah Electric

Previous Job Positions:

  • Marketing & Communications Coordinator College of Education
  • University Instructor
  • Freelance Consultant
  • Senior Corporate Communications Specialist
  • Communcations positions

Schools:

  • Brenau University
  • University of Alabama

Level of Education:

  • MBA
  • Bachelor of Arts

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