Vail Resorts - Manager Resume Example

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Joseph Clark
XXXX XX XXXXX XXXXXX, Thornton, CO 80602
Marketing Professional
Dynamic, detail-oriented and versatile CRM professional with demonstrated success in developing sound marketing strategy and executing for results. A proven leader that utilizes customer data and insights to build relevant marketing initiatives that help shape the customer journey.
  • CRM
  • Leadership
  • Strategic Planning
  • Email Marketing
  • CRM Roadmapping
  • Marketing Analytics
  • Database Marketing
  • Campaign Management
Manager, CRM & Database Analytics Dec 2010Present Vail Resorts Broomfield, CO
  • Provide strategic direction and analysis support for 14 different mountain, retail, digital and real estate brands.
  • Areas of focus included direct marketing and CRM program development, customer segmentation modeling, campaign management, marketing analytics and optimization and KPI development.
  • Develop and implement the first CRM strategy program into the Vail Resorts marketing enterprise; ultimately increasing direct marketing revenue by 13% within the first year.
  • Design and manage hundreds of direct marketing campaigns that improve customer segmentation, CRM strategy and customer engagement metrics.
  • Lead the fulfillment of all ad-hoc, marketing campaign and customer database analytics projects for the entire Vail Resorts marketing enterprise.
  • Build and plan a variety of customer segmentation models that help drive the adoption of CRM strategy and integration, leading to revenue growth in each fiscal year.
  • Manage the integration of marketing analytics and KPI measurements to drive campaign optimization.
Consumer Marketing Manager Nov 2008Nov 2010 Phoenix International Raceway Avondale, AZ
  • Built and managed the CRM and campaign management program for Phoenix International Raceway.
  • Led team of customer relationship specialists focused on direct marketing, customer engagement, and season ticket holder retention.
  • Increased season ticket holder retention by 31% through targeted email blasts, contact center outbound campaigns and promotional events management.
  • Designed and managed multi-channel marketing initiatives to target the renewal, lapsed and prospecting customer segments.
  • Mentored, trained and developed a team of five customer relationship specialists.
  • Responsible for all direct marketing reporting, analysis and strategic insights.
Catering Sales and Business Development Manager May 2007Oct 2008 Radisson Woodlands Hotel Flagstaff, AZ
  • Managed all business and staff aspects of the catering and events department.
  • Increased hotel share of market by 7% through aggressive renewal and new business prospecting efforts.
  • Developed and led multi-channel marketing campaign efforts that led to a 15% increase in revenue in lapsed business segments.
  • Led the development and integration of the hotels first KPI measurement and dashboard reporting program.
  • Managed a staff of 10-20 individuals responsible for the execution of a variety of conference and hotel events.
Master of Science : Sports Management-Business Administration Jan 2009 American Military University
Bachelor of Science : Advertising, Marketing & Public Relations May 2007 Northern Arizona University

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About this resume

Manager FROM Thornton , Colorado RESUME

This is a resume for a Manager in Thornton, Colorado with experience working for such companies as Vail Resorts and Phoenix International Raceway. The grade for this resume is 0 and is one of hundreds of Manager resumes available on our site for free. Use these resumes as templates to get help creating the best Manager resume.

School Attended
American Military University