Vail Resorts - Manager Resume Example

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Joseph Clark
XXXX XX XXXXX XXXXXX, Thornton, CO 80602
Ph: XXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
Marketing Professional
Dynamic, detail-oriented and versatile CRM professional with demonstrated success in developing sound marketing strategy and executing for results. A proven leader that utilizes customer data and insights to build relevant marketing initiatives that help shape the customer journey.
Skills
  • CRM
  • Leadership
  • Strategic Planning
  • Email Marketing
  • CRM Roadmapping
  • Marketing Analytics
  • Database Marketing
  • Campaign Management
Experience
Manager, CRM & Database Analytics Dec 2010Present Vail Resorts Broomfield, CO
  • Provide strategic direction and analysis support for 14 different mountain, retail, digital and real estate brands.
  • Areas of focus included direct marketing and CRM program development, customer segmentation modeling, campaign management, marketing analytics and optimization and KPI development.
  • Develop and implement the first CRM strategy program into the Vail Resorts marketing enterprise; ultimately increasing direct marketing revenue by 13% within the first year.
  • Design and manage hundreds of direct marketing campaigns that improve customer segmentation, CRM strategy and customer engagement metrics.
  • Lead the fulfillment of all ad-hoc, marketing campaign and customer database analytics projects for the entire Vail Resorts marketing enterprise.
  • Build and plan a variety of customer segmentation models that help drive the adoption of CRM strategy and integration, leading to revenue growth in each fiscal year.
  • Manage the integration of marketing analytics and KPI measurements to drive campaign optimization.
Consumer Marketing Manager Nov 2008Nov 2010 Phoenix International Raceway Avondale, AZ
  • Built and managed the CRM and campaign management program for Phoenix International Raceway.
  • Led team of customer relationship specialists focused on direct marketing, customer engagement, and season ticket holder retention.
  • Increased season ticket holder retention by 31% through targeted email blasts, contact center outbound campaigns and promotional events management.
  • Designed and managed multi-channel marketing initiatives to target the renewal, lapsed and prospecting customer segments.
  • Mentored, trained and developed a team of five customer relationship specialists.
  • Responsible for all direct marketing reporting, analysis and strategic insights.
Catering Sales and Business Development Manager May 2007Oct 2008 Radisson Woodlands Hotel Flagstaff, AZ
  • Managed all business and staff aspects of the catering and events department.
  • Increased hotel share of market by 7% through aggressive renewal and new business prospecting efforts.
  • Developed and led multi-channel marketing campaign efforts that led to a 15% increase in revenue in lapsed business segments.
  • Led the development and integration of the hotels first KPI measurement and dashboard reporting program.
  • Managed a staff of 10-20 individuals responsible for the execution of a variety of conference and hotel events.
Education
Master of Science : Sports Management-Business Administration Jan 2009 American Military University
Bachelor of Science : Advertising, Marketing & Public Relations May 2007 Northern Arizona University

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About this resume

Manager FROM Thornton , Colorado RESUME

This is a resume for a Manager in Thornton, Colorado with experience working for such companies as Vail Resorts and Phoenix International Raceway. The grade for this resume is 0 and is one of hundreds of Manager resumes available on our site for free. Use these resumes as templates to get help creating the best Manager resume.

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School Attended
American Military University