Catalent - Global Marketing Lead for Consumer Health & Beauty Resume Example

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Andrew King
XX XXXX XXXX XXX XXXX , Belle Mead , NJ 08502 | (H) XXXXX XXXXXXXX | XXXXXXXXXXXXXXXXXXX
Professional Summary
Global strategic marketing leader with over fifteen years' proven success in generating revenue and income growth across many complex brands within diverse CPG, OTC and Beauty categories and retail channels.  
Extensive experience in developing and delivering breakthrough, integrated brand campaigns and launching consumer insight driven new product innovation to deliver brand consumption and revenue growth.  Experienced in developing marketing talent and creating successful, high functioning cross functional teams.  
Skills
  • Strategic Planning & Leadership 
  • Brand Building 
  • Advertising Campaign Development 
  • Digital Marketing Strategy 
  • New Product Innovation
  • Delivering Financial Results 
  • Team Leadership
  • People Development
Experience
Global Marketing Lead for Consumer Health & Beauty 11/2013 to Present
Catalent Somerset, NJ
Responsible for global vision, strategy and execution of $500MM Consumer Health & Beauty portfolio (Analgesics, Cough/Cold/Allergy, Supplements and Beauty) based on market and customer assessment in existing and new categories. 
  • Led 5 year strategic portfolio planning for the three major Consumer Health categories, gained alignment and approval from Global Executive Management team, currently executing plans focused on delivering new innovation, category expansion and market penetration to deliver long term strategies to drive category leadership. 
  • Developed annual global strategy and regional execution plans to enter attractive Supplement markets based on consumer, customer and market insights to prioritize key products to accelerate short term commercial business.          
  • Led the creative strategy and agency process to develop an integrated Consumer Health master brand creative and content communication strategy to ensure consistent brand positioning and increase customer engagement to deliver stronger brand relevance and drive demand generation.  
  • Created Global OTC, Supplement and Beauty brand architecture and re-branded technologies including naming, positioning and claims.
  • Managed global creative development for first ever OTC creative campaign, media strategy and regional execution plans (US, EU, LATAM and Asia) for new print/online advertising campaigns and trade events.  
  • Implemented #1  business unit initiative and brought to market the online global Product Library Tool consisting of +400 regional market ready products, delivering over $50MM in incremental revenue opportunities in less than 3 months.  
Brand Manager - Vitafusion Adult Supplement Brand 10/2012 to 10/2013
Church & Dwight, Inc. Ewing, NJ
Managed brand P&L and integration of company's largest acquisition and new entry into the Dietary Supplement category.  Reported directly to Vice President and managed team of three direct reports.   
  • Re-positioned the Vitafusion brand in the emerging adult gummy segment, including new advertising campaign, package redesign and optimized sku assortment across retail channels. Utilized  consumer research insights and market analysis to improve brand awareness and differentiate brand in highly fragmented category. 
  • Delivered annual marketing strategy, implemented plans and launched new products that grew sales +30% in year 1, surpassing revenue objectives.         
  • Led advertising creative development to drive Vitafusion & L'il Criiters brand awareness and tested marketing vehicles to optimize messaging across TV, print, online and in-store activation.
  • Partnered with Sales and presented to key accounts to strengthen retailer partnerships and increase distribution by +20%. 
Global New Products Manager - Laundry 03/2012 to 09/2012
Church & Dwight, Inc. Ewing, NJ
Managed cross functional team to develop superior formulation, innovative packaging, retail pricing and sales positioning to deliver strong topline sales and profit margin.
  • Led new product concept development and volumetric testing for largest Laundry new product launch.
  • Developed 5 year product pipeline strategy for new product launch. 
Senior New Products Brand Manager - Cough/Cold/Allergy 07/2011 to 02/2012
Matrixx Initiatives Skillman, NJ
Led Cough & Cold Platform strategy, new product development and marketing execution. Managed cross functional teams to develop five new Cough & Cold platforms, delivered +20% incremental sales.  Reported directly to CMO and managed two direct reports. ·        
  • Managed all aspects of the new product process, including concept development, consumer validation, volumetric testing, sales sell-in and product launch execution. ·         
  • Directed creative development process with advertising agency to reposition Zicam brand after multi-year sales declines, developed and tested new breakthrough advertising to support core brand and new product launches.  
  • Led new product cross functional team projects including representatives from R&D, supply chain, packaging, operations, finance and legal.  Responsible for managing project, timeline and budget for new products from concept development, R&D product development, pricing/sales strategy and launch marketing support plans.  
Brand Manager - Oral Care Toothbrush Portfolio 06/2009 to 06/2011
Church & Dwight, Inc. Princeton, NJ
Led annual brand planning strategy and delivered annual sales targets for toothbrush portfolio, comprised of multiple product lines, totaling $125MM.  Responsible for brand P&L, cost saving initiatives and managed three direct reports.
  • Grew category leadership with Kids MyWay! (became #1 Kids brand with 50% share) and Adult Sonic product launches supported by strong marketing campaigns that demonstrated superior efficacy and value to the consumer vs. the competition.
  • Developed global marketing campaigns and directed regional teams on brand guidelines and local market execution.
  • Led all creative development, including testing and production of TV, print, online and in-store programs.  Collaborated with market research, R&D and Legal to create new compelling claims based on clinical studies. 
  • Managed relationships with cross functional teams and agency partners, including R&D, finance, operations, supply chain and external partners such as media, advertising and professional agencies.
Brand Manager - Aircare Portfolio 07/2009 to 05/2011
Church & Dwight, Inc. Princeton, NJ
Managed Baking Soda and Carpet Care totaling $100MM.  Responsibilities included: development of annual sales and marketing plans, P&L management, managed cross functional teams/agencies and business updates to senior leadership.
In first year as Product Manager, significantly exceeded financial targets, reversed eight years of profit erosion on the Carpet Deodorizer business, and achieved all-time high seasonal share on Baking Soda. Over-delivered Net Sales target by +5.3% and Marketing Profit target by +9.0%.
Developed new ARM & HAMMER Baking Soda versatility campaign across TV, print, on-line, PR, promotions and packaging, resulting in highest share growth in over 5 years.  TV spot scored in top 1% of all TV advertisements tested by ASI market research firm. 
Restaged Carpet Deodorizer brand by elevating emphasis on fragrance, a key purchase driver. 
Grew sales +5% over through Account specific growth of key skus.  Used consumer research, sales data and channel specific analysis to create new sizes based on usage and gain new distribution at key accounts in Mass and Club channels.
Associate Brand Manager - Oral Care 06/2006 to 06/2007
Church & Dwight, Inc. Princeton, NJ
Led product launch of Liquid Gels, which contributed to the brand's first positive sales increase in 5 years.
Managed agency relationships across public relations, promotions, web and display programs.
Directed new consumer sampling strategy and execution that led to 20% conversion rate and became the standard for company wide sampling initiatives.   
Marketing Consultant 10/2005 to 05/2006
Pepperidge Farm Norwalk, CT
Led cross functional team to launch multiple new products, both national and account specific.
Developed action plan to address poorly performing products within, including performing qualitative and quantitative research to understand consumer behavior, product positioning and sales trends.
Assistant Brand Manager - Haircare Portfolio 01/2002 to 06/2003
Revlon, Inc. New York, NY
Managed the day-to-day needs of $100MM haircolor portfolio consisting of four established brands and assisted in the strategy and development of new product launches.
Executed all national and in-store promotions including FSIs, trade promotions, special packs and displays.
Maintained advertising and promotion budgets, forecasting sales volume and analyzing competitive trends.
Team Lead 06/1998 to 07/2000
Pricewaterhouse Coopers Consulting Falls Church , VA
Supervised cross-functional team from multiple financial departments.  Motivated team to achieve objectives, provided leadership, and promoted teamwork to deliver projects on time and within budget.
Developed a global consolidation strategy for a large global investment bank; performed analysis of impacts on people, process, organization, and technology. 
Consultant 01/1996 to 05/1998
Andersen Consulting Washington, DC
Teamed with clients to identify business requirements and design specifications for a new financial reporting system for both the parent company and subsidiary companies.
Researched and wrote detailed analysis of operating environment, organizational structure, and strategic direction of large multinational banking institutions for development of an internal industry model. 
Education
MBA: Marketing & Finance May 2000 New York University - Stern School of Business - New York, NY
Bachelor of Science: Finance May 1995 University of Maryland - College Park, MD

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About this resume

Global Marketing Lead for Consumer Health & Beauty FROM Belle Mead , New Jersey RESUME

This is a resume for a Global Marketing Lead for Consumer Health & Beauty in Belle Mead, New Jersey with experience working for such companies as Catalent and Church & Dwight. The grade for this resume is 0 and is one of hundreds of Global Marketing Lead for Consumer Health & Beauty resumes available on our site for free. Use these resumes as templates to get help creating the best Global Marketing Lead for Consumer Health & Beauty resume.

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School Attended
New York University - Stern School of Business