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Euro American Propagators - Executive Director Of Sales And Marketing Resume Example

Sofia Cox
XXX XXXXXX XXXXX XXX, Oceanside, CA 92057
Professional Summary
  • Accomplished and energetic sales and marketing executive with a solid history of senior management and achievement in horticulture. Motivated leader with strong organizational and prioritization abilities. Areas of expertise include sales management, marketing management, brand management, new business development, and building cohesive accountable sales organizations.
Executive Director of Sales and Marketing Feb 2011Present Euro American Propagators Bonsall, CA
  • Responsible to direct the sales and marketing efforts Euro American Propagators and its products, brands (Proven Winners), and customer services.
  • Establish and implement departmental policies, goals, objectives, and procedures, conferring with owner partner members, senior management, and staff members as necessary.
  • Direct and coordinate activities of businesses development or departments concerned with the marketing/production, pricing, sales, and distribution of products.
  • Responsible to direct and collaborate our team with national broker network, in excess of 300 sales representatives in all states.
  • Directed Sales to 12.5% revenue increase over prior yea in 2014.
  • Develop or implement product-marketing strategies, including advertising campaigns, catalog development, new product launch, web page, brand management and development, and sales promotions.
  • Prepare budgets and approve budget expenditures for national sales team, marketing, and customer services.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
Vice President of Sales and Marketing Jun 2007Feb 2011 B and H Flowers Inc Carpinteria, CA
  • Was re-hired and relocated to B and H Flowers Inc. after recent acquisitions of two large production facilities
  • Responsible to formulate, direct and coordinate sales and marketing activities and policies to promote products and services, for a large Dutch owned commercial cut flower producer in the US.
  • Developed sales forecasts and departmental budgets in collaboration with CFO and CEO
  • Developed new market strategy shifting business to mass market from traditional wholesale florists, resulting in 60% of market share to mass market in 3 years.
Vice President of Sales and Marketing Aug 1991Nov 2009 Chipsea Growers/ Rocky Mountain Growers Lafayette, CO
  • Developed small Colorado Greenhouse operation into the premiere mass market supplier for the Mountain States areas.
  • Managed and developed a sales team to develop national key accounts, including Walmart, K mart, and the expansion of The Home Depot warehouse stores into the Colorado markets.
National Sales Manager Feb 2003Jun 2007 Pleasant View Gardens Inc./ Proven Winners Loudon , NH
  • Responsible to direct the businesses development activities and respective departments in unit forecasts, pricing, sales, marketing collaboration and distribution of products.
General Manager of Sales Oct 1999Jan 2003 B and H Flowers Inc. Carpinteria, CA
  • Responsible to direct sales efforts of large commercial Dutch owned cut flower producer in the US.
  • Managed sales operations of 8 sales people, hired regional sales manager.
  • Expanded production facilities with sales demand created with in 2 years.
  • Reorganized sales team and account managers as need for revenue growth.
  • Responsible to oversee warehouse and cooler operations to collaborate with sales team.
  • Developed inventory management system(appropriate rotation) to coordinate with sales demand and greenhouse and offsite production pressure.
North Florida Community college Madison , FL
Palm Beach College West Palm Beach, FL
Indiana University Bloomington , IN
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Resume Details

This is a real resume for a Executive Director of Sales and Marketing in Oceanside, California with experience working for such companies as Euro American Propagators, B And H Flowers Inc, Chipsea Growers. This is one of the hundreds of Executive Director of Sales and Marketing resumes available on our site for free. Use these resumes as templates to get help creating the best Executive Director of Sales and Marketing resume.

Previous Companies:

  • Euro American Propagators
  • B and H Flowers Inc
  • Chipsea Growers

Previous Job Positions:

  • Executive Director of Sales and Marketing
  • Vice President of Sales and Marketing
  • National Sales Manager
  • General Manager of Sales


  • North Florida Community college
  • Palm Beach College
  • Indiana University

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