Ventura County Lodging Association - Executive Director Resume Example

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Isabella Reed
XXXX XXXXXXX, Thousand Oaks, CA 91360
Professional Summary

Accomplished and energetic executive with a solid history of achievement in business development. Motivated leader with strong organizational and prioritization abilities. Areas of expertise include communication expert, strategic planning and business management. . Passionate and motivated, with a drive for excellence.

  • Administration and Management
  • Speaking
  • Judgment and Decision Making
  • Critical Thinking
  • Sales and Marketing
  • Management of Personnel Resources
  • Management of Financial Resources
  • Communications and Media
  • Operation Monitoring
  • Time Management
Ventura County Lodging Association Executive Director Jun 2013Present
  • Responsible for representing the association in its efforts to serve travelers for  for the Ventura County Lodging Association (VCLA), a Tourism Business Improvement District comprised of lodging facilities and destination marketing organizations in the California cities of Camarillo, Oxnard and Ventura and Port Hueneme with 70 members.
  • Strategic planning, including marketing and advertising initiatives to promote the brand as a destination for business and leisure travel with a 2 million dollar budget up from 1.2 million in 2013, due to the economic impact with marketing.
  • Directs, motivates, and monitors the mobilization of multiple campaigns to advance marketing & advertising campaign goals.
  • Confers with board members, organization officials and staff members to discuss issues, coordinates activities for growth and  resolve issues to continue a forward process.
  • Directs, plans and implements policies, objectives and activities for the four cities  to ensure continuing growth from our advertising & marketing, so that the return on investment and increased travel spending continues. 
  • Prepares reports concerning activities, expenses, budgets, government statutes or rulings and other items affecting the hotel business and program services within the travel and tourism industry.
  • Delivers speeches, writes articles and presents information at meetings and conventions to promote services, exchanging ideas, and accomplishing objectives to grow the tourism within our area.
  • Developed the strategy and implementation of the renewal of the TBID -10-year renewal, increase in assessment and addition of the fourth city to the boundary to support sustainability.
Evans Sales Solutions, LLC Bridal Business Concierge Mar 2012Jun 2013
  • Business support for growth in PR, Marketing, Social Media
  • Brand development & strategy outreach, web site traffic growth, social media connection and advertising revenue.
  • Strategic Consulting, including business plan & sales strategy development for new business clientel on formation of corporations and business structures for growth
  • Created a plan for 'social media marketing' to be used as the vehicle for developing online brand awareness, customer engagement, and audience growth.
  • Developed a solid, measurable plan and a commitment to developing consistent and valuable content within all forms of social media.
  • Created a team to host an online communications plan, adding public relations component, marketing and more connection with media sources.
  • Developed a follow-up & follow-though system,to increase the recognition, sales of products and opportunities at a growth rate of 120% from implementation.
Malibu Chamber of Commerce & Visitors Center Malibu, CA President/ Chief Operating Officer Jun 2006Mar 2012
  • Responsible for the growth of the Chamber & Visitors Center, which was considered the 'Hub of the Community' for the purpose of maintaining good membership relations, stimulating communications within the business community, identifying common goals and problems to address and identifying people who may contribute time and resources to Chamber programs.
  • Continually cultivated a good relationship with the city, county, state and federal governments and their elected officials and staff to support the objectives set by the Board of Directors.
  • Directed and supported a high level of communication among the Chamber officers, directors, staff, committees, and members as well as between the Chamber and the general public for business growth and development as well as the Malibu Visitors Center to promote long-term development and marketing strategies.
  • Coordinated the activities of the Chamber committees, with the Board of Directors and Executive
  • Committee, and provided necessary personal and staff assistance.
  • Overseer of all staff activities of the Chamber & Visitors Center, including the hiring and termination of employees, providing direct supervision to the Executive Assistant and Membership Director, as well as the Visitors Center receptionist and volunteers.
  • Prepared and implemented a $450,000 annual budget for the Chamber and coordinated bringing in revenues and outgoing expenditures consistent with the budget.
  • Executed the policies and objectives set by the Board of Directors
  • Reported to the Executive Committee, on a monthly basis, with information such as the current status of the membership and dues income.
  • Created a 'Social Media' outreach within the Chamber & Visitors Center for world-wide PR and marketing.
  • Event focused: Increased the participation of artists, vendors, sponsors of the Malibu Arts Festival, marketing the festival nationally thus increasing the bottom line budget of the Malibu Chamber-$147,000 annually for this one event.
  • Successfully worked with Amgen Tour 2010 to bring world-wide recognition to Malibu and surrounding areas, thus increasing both tourism and revenue.
Moorpark Unified School District Moorpark, CA Service Learning Educational Technician Apr 2003Jun 2006
  • Coordinated the organization and development of the national program expanding to all eleven schools within the district (K-12) Developed marketing strategies and promotion within the community and the 7500+ students.
  • Assisted in the logistics of planning and implementing Service Learning projects within the community.
  • Provided teacher in-service training on the Service Learning Program so that projects are expanded within the community and school sites.
  • Responsible for grant research and grant writing for future funding, data collection as well as evaluation reporting of the program.
  • Workshop Consultant & Trainer within Los Angeles and Ventura Counties and at the National Service Learning Conference.
  • Promoted, designed, and implemented strategic planning of Service Learning partnerships with local Colleges.
  • Authored & Published the K-12 Service Learning Adventures Lesson Plan Kits
Moorpark Chamber of Commerce Moorpark, CA Chief Executive Officer/ President Mar 2000Apr 2003
  • Coordinated and executed all day-to-day operations to facilitate consistent growth in membership, fundraising, and increased profitability in the Chamber of Commerce. Responsible for developing and implementing long range marketing and financial plans, setting goals and successfully achieving those goals.
  • Created and managed Chamber events, coordinated all aspects of promotion, implementation and posted event analysis.
  • Worked under the direction of the Board of Directors to provide and enhance services to the local business community.
  • Coordinated workshops and special events for business enhancement and growth. Worked to improve the communication between the Chamber of Commerce, the City of Moorpark, county agencies, and the school district resulting in more efficient administration of programs, while conserving staff time.
  • Managed day-to-day activities of staff, such as hiring, scheduling, payroll, and daily operation assessments. Financial operations, budgets, web site maintenance, monthly business newsletter, tourism information, community events, business conservation programs, SCORE services.
  • Represented the Chamber in a professional manner in public and private meetings, seminars, workshops, and formal presentations.
Bridal Expo, Incorporated Moorpark, CA Vice President Aug 1983Mar 2000
  • Increased sales from $100,000 annually to $3.5 million and assisted in establishing company as industry leader in trade shows. Implemented new product lines increasing sales by average of 27%.
  • Developed marketing programs including: Initial market evaluation, program budget preparation, sales copy writing, literature design and implementation and review, post program evaluation and adjustment.
  • Coordinated sales activities and schedules of six regional representatives. Four inside sales staff and telemarketing unit.
  • Coordinated advertising program in television, radio and print, including national magazines.
  • Created customer appreciation and follow up programs for over 700 clients.
  • Extensive tradeshow & event coordination, logistics and sales coordination for success.
  • Designed & implemented business plan and financial management of company.
Professional Development
W.A.C.E.-Western Association of Chamber Executives-Academy Jan 2009 W.A.C.E.-Western Association of Chamber Executives-Academy- (2009 Graduate)
U.S. Chamber of Commerce Institute for Executives San Diego, CA, US Jan 2002 U.S. Chamber of Commerce Institute for Executives- San Diego, CA. - (2001-2002)
Professional Development CA, US Education W.A.C.E.- Western Association of Chamber Executives-Academy Plus (2010)
California Chamber of Commerce Seminar for Executives-Sacramento, CA-Professional Development
N.A.C.E.-National Association of Chamber Executives-Orange County, CA.-Professional Development
S.C.A.C.C.E.-Southern California Association for Chamber Executives (2000-2012)
Service Learning Coach /Trainer and Model Practitioner-Youth Service California California Department of Education- CalServe Initiative –Sacramento, CA. Southern California
Professional Memberships
  • Board of Directors, Economic Development Collaborative-Ventura County, 2013-present
  • Clean Green Committee, Workforce Investment Board, 2013-present
  • Board of Directors, Central Coast Tourism Council, June 2015-present
  • Public Relations Committee, Central Coast Tourism Council, 2014-present
  • WC3 (Los Angeles Westside) Chamber Executives Board of Directors-2006-2012          
  • W.A.C.E. (Western Association of Chamber Executives) 2000-2012
Community Service
  • Greater Malibu Disaster Recovery Project (GMDRP) Malibu, 2006-2012
  • Pepperdine University Transportation Initiative Destination, 2008-2012
  • Moorpark Rotary International Member, 2000-2003
  • Relay for Life Moorpark-Committee, 1998-2004
  • Community Emergency Response Team -Moorpark/Malibu 1998-present

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About this resume

Executive Director FROM Thousand Oaks , California RESUME

This is a resume for a Executive Director in Thousand Oaks, California with experience working for such companies as Ventura County Lodging Association and Evans Sales Solutions. The grade for this resume is 0 and is one of hundreds of Executive Director resumes available on our site for free. Use these resumes as templates to get help creating the best Executive Director resume.

School Attended
W.A.C.E.-Western Association of Chamber Executives-Academy