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Creative Teaching Press - Director of Sales Resume Example

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Savannah Hughes
  • A highly dedicated professional with a proven, verifiable track record for organizational loyalty in meeting day-to-day / year-to-year operational and sales objectives.
  • Adept at selling proposals and programs to decision makers.
  • Proven ability to reach targeted sales objectives.
  • A demonstrated record of achievement, management, and responsibility
Director of Sales 01/2014 to Present
Creative Teaching Press Cypress, CA
  • YTD sales for all channels are currently 10% over plan.
  • Manage sales team in multiple markets including setting goals, providing incentives, and evaluating employee performance.
  • Develop, recommend and execute annual sales plan, promotional plan, and departmental budget for all sales channels. 
  • Continually pursue new channels of distribution while strengthening our position in existing channels.
  • Negotiated new distributor partnership in Korea that will result in an additional 1M in first year sales with the potential to grow to 3M by year 3.
  • Implemented new sales strategy that focuses on selling merchandising programs rather than individual products.  Strong buy-in from top and middle tier accounts, resulting in prime product placement at retail, and improved sell-through.  
International Sales/New Business Development Manager 07/2007 to 01/2014
Creative Teaching Press Cypress, CA
  • Increased sales in Asian market from 1.2M to over 2M
  • Increased sales in Middle East market from 10K to over 250K
  • Negotiated contracts with foreign publishers to license products (both print and digital) throughout the world.  High margin sales that go right to the bottom line. 
  • Initiated putting together a team of International independent reps to service existing accounts and solicit new business in key regions around the world.
  • Solicited and secured new business accounts from major national chains including Costco, Barnes & Noble, JoAnn Fabric & Craft Stores, and Amazon.
  •  Negotiated license agreement for a product line featured on the TV show Shark Tank and launched it in all 750 Barnes & Noble locations, resulting in a 500K initial sale.
Western Regional Sales Manager 01/2002 to 07/2007
McGraw Hill/School Specialty Publishing Columbus, OH
  • Received 2006 sales rep of the year award for achieving highest percent sales increase in the division.
  • Recipient of Gold Club Award for achieving over 10M in sales
  • Managed and directed independent sales force (5 Reps) in the western half of the U.S.
  • Developed and implemented staff training seminars focused on product training, selling skills, industry trends, and merchandising techniques with top and middle tier accounts to broaden staff knowledge, ensure strong visual presentation of products, and drive sell through.
  • Created comprehensive information binders for top and middle tier accounts within territory to support the delivery of strong sales presentations and provide a long-lasting reference that was continually updated.
Director of Sales New Business Channels 01/1999 to 01/2002
Frank Schaffer Publications Torrance, CA
  • Consistently exceeded targeted sales objectives in the Specialty Market Channels (Specialty/Toy Market, Christian Market, International Market, Book Chains.
  • Managed and directed independent sales force (15 rep groups / over 55 individual reps) and 5 inside Sales Representatives covering all dealer channels.
  • Negotiated sales contracts and cultivated business relations with major national accounts such as Barnes & Noble, Books A Million, Target, Toys R Us, Learning Express Stores, Family Christian Stores, Lifeway Stores, and Ingram.
Customer Service Manager 01/1994 to 01/1999
Frank Schaffer Publications Torrance, CA
  • Initiated and developed an up-sell program for the Customer Service Department, which generated over $100,000 in additional revenue in the first year
  • Re-aligned department so that customers and sales reps had a dedicated Customer Service Rep, resulting in improvements in internal/external communication and customer satisfaction.
  • Developed reports to monitor and measure department productivity, analyze incoming call data and identify customer concern trends.
Credit Manager 01/1989 to 01/1994
Frank Schaffer Publications Torrance, CA
  • Maximized sales while maintaining an acceptable level of exposure to the company.
  • Rebuilt customer relations and created a customer friendly Credit Department.
  • Streamlined process for obtaining credit information and increased order turn-around time for new and existing accounts.
General education & business coursework: Fullerton College - Fullerton, CA
Business Management University of Phoenix - Fountain Valley, CA
University of Phoenix - Fountain Valley, CA
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Resume Details

This is a real resume for a Director of Sales in Orange, California with experience working for such companies as Creative Teaching Press, Mcgraw Hill, School Specialty Publishing. This is one of the hundreds of Director of Sales resumes available on our site for free. Use these resumes as templates to get help creating the best Director of Sales resume.

Previous Companies:

  • Creative Teaching Press
  • McGraw Hill
  • School Specialty Publishing

Previous Job Positions:

  • Director of Sales
  • International Sales
  • New Business Development Manager
  • Western Regional Sales Manager
  • Director of Sales New Business Channels


  • Fullerton College
  • University of Phoenix

Level of Education:

  • General education & business coursework

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