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Pact - Director Of Marketing Resume Example

Ella Peterson
Professional Summary
14 solid years in inbound and outbound marketing, visual merchandising and sales.  My creativity and passion have increased brand awareness, generated leads and sales and built connections with consumers.  I offer exceptional project management and strategy implementation skills that contribute to company's revenue objectives and efficient brand execution.  I am an organized, detail-oriented self-starter able to strategize and prioritize effectively to accomplish multiple tasks and stay calm under pressure.
Director of Marketing 09/2013 to Present
PACT Boulder, CO

  • Build a Brand Ambassador and Advocate program to increase brand awareness, SEO, traffic and social engagement.  At it's infant stages the program is resulting in 117% engagement and high traffic to the website
  • Develop Shop-in-shop and fixture programs that increased sales an average of 340%
  • Build and drive integrated campaigns that solidified the brand as the leader in organic apparel within the Natural Grocery space, resulting in an increase in market share for key products
  • Currently developing and leading a media campaign to become the leader in organic apparel in all channels
  • Develop a shipper program that increased accounts, brand awareness and land grab
  • Build relationships in industry for better investment and partnership opportunities
  • Establish efficiencies to support business scale within Marketing operations
  • Report monthly on PR, Trade and Retail Marketing ROI/Marketing Impact 
  • Project manage tradeshow and events that generate leads
Marketing Manager 02/2009 to 08/2013
Crocs, inc Niwot, CO
  • Build compelling window and in store marketing campaigns that increase brand perception and drive traffic and conversion
  • Lead print production vendors through marketing development and product execution
  • Analyze, evaluate and measure effectiveness of marketing campaigns.  Use analysis for recommendations for future campaign execution and spend
  • Develop and communicate marketing and visual merchandising calendar, includes featured products events and campaigns
  • Create and drive yearly budget for Marketing and Visual Merchandising team.  Communicate monthly spend to leadership team
  • Expertise in print techniques and substrates 2D and 3D Brand Management
  • Full product life cycle responsibility
  • Supervise direct reporting team
District Lead/Store Manager 02/2000 to 02/2009
Express/Limited Brands Denver, Co
  • Develop Operations and Visual Managers to increase sales and brand perception
  • Train and work with Store Managers and Visual Managers to formulate and publish achievable plan-o-gram's and schedules
  • Provide direction and clarification to the stores regarding presentation and product initiatives
  • Assist in developing major plan-o-grams to roll out company wide
  • Ensure compelling accurate and creative visual presentation in the windows and stores
  • Lead a team of 100 to increase sales in a fast-paced, ever-changing business
  • Conduct in-depth business analysis to deliver profitable results
  • Create systems and processes to increase retention, productivity and efficiencies
  • Recruit and retain store management positions for a nine-store district
Bachelor of Science: Marketing Dec 2015 Colorado State University - Fort Collins, CO
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Resume Details

This is a real resume for a Director of Marketing in Arvada, Colorado with experience working for such companies as Pact, Crocs, Inc. This is one of the hundreds of Director of Marketing resumes available on our site for free. Use these resumes as templates to get help creating the best Director of Marketing resume.

Previous Companies:

  • PACT
  • Crocs
  • inc

Previous Job Positions:

  • Director of Marketing
  • Marketing Manager
  • District Lead
  • Store Manager


  • Colorado State University

Level of Education:

  • Bachelor of Science

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