Pact - Director Of Marketing Resume Example

Ella Peterson

XXXX X XXXX XXXX , Arvada , CO 80005 | (H) XXXXXXXXXXXX | XXXXXXXXXXXXXXXXXXXXXXX

Professional Summary

14 solid years in inbound and outbound marketing, visual merchandising and sales. My creativity and passion have increased brand awareness, generated leads and sales and built connections with consumers. I offer exceptional project management and strategy implementation skills that contribute to company's revenue objectives and efficient brand execution. I am an organized, detail-oriented self-starter able to strategize and prioritize effectively to accomplish multiple tasks and stay calm under pressure.

Experience

Director of Marketing 09/2013 to Present
PACT – Boulder, CO

Build a Brand Ambassador and Advocate program to increase brand awareness, SEO, traffic and social engagement. At it's infant stages the program is resulting in 117% engagement and high traffic to the website
Develop Shop-in-shop and fixture programs that increased sales an average of 340%
Build and drive integrated campaigns that solidified the brand as the leader in organic apparel within the Natural Grocery space, resulting in an increase in market share for key products
Currently developing and leading a media campaign to become the leader in organic apparel in all channels
Develop a shipper program that increased accounts, brand awareness and land grab
Build relationships in industry for better investment and partnership opportunities
Establish efficiencies to support business scale within Marketing operations
Report monthly on PR, Trade and Retail Marketing ROI/Marketing Impact
Project manage tradeshow and events that generate leads

Marketing Manager 02/2009 to 08/2013
Crocs, inc – Niwot, CO

Build compelling window and in store marketing campaigns that increase brand perception and drive traffic and conversion
Lead print production vendors through marketing development and product execution
Analyze, evaluate and measure effectiveness of marketing campaigns. Use analysis for recommendations for future campaign execution and spend
Develop and communicate marketing and visual merchandising calendar, includes featured products events and campaigns
Create and drive yearly budget for Marketing and Visual Merchandising team. Communicate monthly spend to leadership team
Expertise in print techniques and substrates 2D and 3D Brand Management
Full product life cycle responsibility
Supervise direct reporting team

District Lead/Store Manager 02/2000 to 02/2009
Express/Limited Brands – Denver, Co

Develop Operations and Visual Managers to increase sales and brand perception
Train and work with Store Managers and Visual Managers to formulate and publish achievable plan-o-gram's and schedules
Provide direction and clarification to the stores regarding presentation and product initiatives
Assist in developing major plan-o-grams to roll out company wide
Ensure compelling accurate and creative visual presentation in the windows and stores
Lead a team of 100 to increase sales in a fast-paced, ever-changing business
Conduct in-depth business analysis to deliver profitable results
Create systems and processes to increase retention, productivity and efficiencies
Recruit and retain store management positions for a nine-store district

Education