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Kraft Foods Group - Director Resume Example

Logan White
  • XXX XX XXXXXX XXX, Lindenhurst, IL 60046
Professional Summary

Leader with progressive responsibilities and achievement in Trade Marketing, Trade Analysis, Category Management, Consumer Insights, Space Management, and Sales. Motivated leader with strong organizational and prioritization abilities. Areas of expertise include Syndicated data, building collaborative relationships, and consulting with retailers.

Core Competencies
  • Trade Promotion Optimization
  • Category Management
  • Consumer Insights
  • Complex Problem Solving
  • Public Speaking
  • Mentoring/On-boarding
Director, Trade Strategy, 01/2011 to 08/2015
Kraft Foods Group Northfield, IL
  • Coordinated annual revenue and trade promotion planning across 47 categories, with a focus on streamlining and aligning planning across 5 business divisions.  
  • Managed the $4B trade and Shopper Marketing resource allocations within the US.
  • Designed and managed process to release $400M in contingency trade funds throughout year.
  • Developed holistic business skills among Trade Marketing team members.
Director, Trade Analysis, 02/2008 to 01/2011
Kraft Foods Group Northfield, IL
  • Conducted rigorous diagnostics on trade investment and ROI across customers and categories.  
  • Created category-specific vehicles to communicate strategies and tactics around distribution, shelving, merchandising, and pricing.
  • Led the training and roll-out of the Demandtec predictive trade analytic software for 12 Customer teams.  
  • Developed Excel-based tools for trade and post event analytics with smaller retail customers.
  • Designed process in trade system to save $19M annually.
Director, Consumer Insights/Central Area, 04/2006 to 02/2008
Kraft Foods Northfield, IL
  • Led the analytic training and category management efforts of Field Sales teams calling on Kroger, Albertsons, Supervalu, Meijer, AWG, and HyVee.  
  • Utilized shopper insight applications including Nielsen Panel, Spectra, and Dunhumby to deliver actionable insights.
Senior Manager, Sales Analysis, 04/2002 to 03/2006
Kraft Foods Glenview, IL
  • Developed dashboards and KPIs, monitored, analyzed, and reported sales trends and results for Senior Management and Field Sales Teams.  
  • Managed contracts and performance reviews for Nielsen, IRI, and Spectra.
Division Sales Information Manager, 07/1999 to 04/2002
Kraft Foods Glenview, IL
  • Collaborated with Marketing, Market Research, Finance, and Sales to develop brand strategies and tactics.
  • Developed fact-based selling materials for use by Field Sales Teams.
  • Leveraged data resources including Nielsen, IRI, Spectra, and NPD. 
Region Sales Information Manager, 04/1996 to 06/1999
Kraft Foods Seattle, WA
  • Developed new tools to leverage information, from multiple sources, that drive revenue and profit growth.
  • Led Category Management efforts for Region Sales Teams.
  • Gained Category Captaincy for 20+ categories.
Region Space Management Specialist, 12/1993 to 04/1996
Kraft Foods Seattle, WA
  • In-house Category Management and Space Management consultant for Safeway office (pilot project).
  • Identified opportunities to grow market share.
  • Developed plan-o-grams and led reset efforts across refrigerated, frozen, and center-store categories.
MBA: Marketing Analysis, May 1993 Drake University - Des Moines, IA
Bachelor of Arts: Marketing, May 1990 The University of Iowa - Iowa City, IA
Graduated with Honors.
Minor in French.
Community Service
Soccer Coach, Lakes Area Soccer Club, 2011-present
Scoutmaster, Boy Scout Troop 1987, 2010-2014
Board Member, Lakes Area Soccer Club, 2010-2013
Charter Board Member, Millburn District 24 Education Foundation, 2006-2011
Board Member, Upper Snoqualmie Chamber of Commerce, 1996-1999
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Resume Details

This is a real resume for a Director in Lindenhurst, Illinois with experience working for such companies as Kraft Foods Group, Kraft Foods. This is one of the hundreds of Director resumes available on our site for free. Use these resumes as templates to get help creating the best Director resume.

Previous Companies:

  • Kraft Foods Group
  • Kraft Foods

Previous Job Positions:

  • Director
  • Trade Strategy
  • Trade Analysis
  • Consumer Insights
  • Central Area


  • Drake University
  • The University of Iowa

Level of Education:

  • MBA
  • Bachelor of Arts

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