Project Management, Social
Media, Search Engine Optimization, WordPress, Google Analytics, Photoshop,
HTML, CSS
Digital Specialist
Nov 2013-Present
Townsquare Interactive -
Charlotte,
NC
- Manage a network of 150+ clients by providing a variety of custom digital marketing solutions including website development, search engine optimization, copy writing and content development, and reputation monitoring
- Perform competitive analyses for a variety of client industries
- Design and edit websites on a WordPress platform (including CSS and HTML coding.)
- Write relevant and engaging content for client websites to drive customer interaction and improve SEO rankings
- Develop conversion strategies through content and calls to action on clients' digital channels
- Identify new opportunities and implement ideas into clients' digital marketing strategy
- Advise clients on social media campaigns and train them on ways to increase social media engagement
- Prepare and manage all monthly reporting and analytics for clients' online presence
Brokerage Sales Representative
Dec 2012-Nov 2013
XPO Logistics -
Charlotte,
NC
- Responsible for selling logistics services to shippers and manufacturers.
- Responsibilities include prospecting of leads, heavy cold calling, account management and growing and managing a large portfolio of clients to service each area of their shipping operations.
- Created and delivered proposals to high-volume shippers in order to negotiate seasonal and annual contract rates for reoccurring truckload lanes.
- Cultivated strong relationships with existing clients while networking and canvassing to continually grow book of business.
Ad Sales Director
Aug 2012-Dec 2012
Professional Specialty Publications -
Charlotte,
NC
- Sold print advertising space to local, regional, and national businesses of all sizes for publications supporting over 500 colleges, universities, athletic conferences, and professional sports franchises nationwide.
Independent Sales Representative
May 2010-Aug 2010
Southwestern Advantage -
Chicago,
IL
- Door-to-door sales of Southwestern's educational products.
- Relocated to the suburbs of Chicago, Illinois and approached over 3,500 cold calls working 80 hours/week for 13 weeks.
- Learned aspects of direct sales including: presenting, ordering, delivering, and demonstrating the use of books and software to over 120 customers.
- Established strong public relations within the community.
- Created rapport and gained trust quickly with customers by understanding their needs and providing solutions.
- Organized and kept detailed accounting records of personal sales and expenses.
- Developed prospecting techniques, self-motivation, problem solving skills, and proficiency in closing sales.
Bachelor of Arts
:
Communication Studies
Aug 2012
University of North Carolina
-
Chapel Hill,
NC