Texas Instruments - Digital Marketing Manager Resume Example

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Emily Bell
  • XXX XXXXX XXXXX, Irving, TX 75039
  • H: XXXXX XXXXXXXX
  • XXXXXXXXXXXXXXXXXXXXX
Summary
Accomplished, innovative and enthusiastic leader with 10+ years of  digital marketing, content marketing and communications expertise.  Specializes in high-tech B2B, with a solid track record for leading high-performance teams to accelerate business results.   Excels in high-energy, collaborative environments that foster hard work and celebrate success. 
Skills

Strategic/innovative thinker Engaged, team-first leader

Excellent communicator Thrives in fast-paced environments

Detail oriented and organized

Experience
Digital Marketing Manager, Signal Chain Products, 02/2015 to Present
Texas Instruments
  • Managed team of ten program managers responsible for the strategy, development and execution of all worldwide digital marketing activities for TI's 11 signal chain business units.
  • Consulted and assisted team to developed digital marketing strategies that influence customer action toward revenue in direct support of BU, product line (PL) and marketing objectives.
  • Analyze and optimize digital storefront activity (traffic analysis, site and findability enhancements) to ensure maximum ROI.
  • Liaison with worldwide counterparts to ensure localization and execution of activity based on regional needs.
Marketing Communication Manager, Microcontroller Products, 02/2013 to 02/2015
Texas Instruments
  • Managed team of four program managers and one project manager responsible for the strategy, development and execution of all worldwide marketing communications activities for TI's Microcontroller business unit.
  • Strategic thought partner to MCU senior  leaders and marketing managers on all digital marketing activity including product growth initiatives, worldwide integrated communication strategies and web presence.
  • Drove strategy and managed relationships with advertising and PR agencies to ensure integrated exposure and allocation across multiple product lines.
  • Drove planning and management of worldwide $4.6M budget.
Marketing Communications Program Manager, Microcontrollers , 09/2008 to 01/2013
Texas Instruments
  • Communications lead for two microcontroller product lines, managed/drove training program for entire business, managed worldwide communications budget
  • Successfully drove and executed worldwide communications activities and product launches for two product lines during 2x growth period.
  • Implemented communication activities including advertising program, email campaigns, social media activity, paid and organic search, collateral creation and training programs.
  • Implemented integrated training program resulting in 62% growth year over year; drove MCU Acceleration China training plan including workshops, seminars, and implementing two  online training platforms helping surpass online training goals in first six months by 182%.
  • Mastered management of worldwide $6.5M budget.
Marketing Coordinator, 01/2005 to 01/2008
Mouser Electronics Mansfield, TX
  • Created formal co-op program resulting in dramatic increase of funds: collection increased from $140,000 to $248,300 in two years.
  • Created annual marketing plans for 30+ key suppliers including direct mail, email and catalog advertisements.
  • Wrote and distributed all company press releases; researched, wrote, and edited copy for advertisements, direct mail, new product promotions on website, monthly eNewsletter.
Education
Bachelor of Science: Major: Advertising/Public Relations; Minor: Sociology, May 2005 Texas Christian University - Fort Worth, Texas
Dean's List - five semesters
Pi Beta Phi Sorority (August 2001-2005)

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About this resume

Digital Marketing Manager FROM Irving , Texas RESUME

This is a resume for a Digital Marketing Manager in Irving, Texas with experience working for such companies as Texas Instruments and Texas Instruments. The grade for this resume is 0 and is one of hundreds of Digital Marketing Manager resumes available on our site for free. Use these resumes as templates to get help creating the best Digital Marketing Manager resume.

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School Attended
Texas Christian University