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Surf Vival - CEO & Principal Owner Resume Example

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Oliver Martinez
XXXXX XXX XX XXX XXXXX XXXXX, Laguna Beach, CA 92651
Ph: XXXX XXXXXXXX
XXXXXXXXXXXXXXXXXX
Summary:
 

Accomplished and energetic business leader with a solid history of achievement in business and brand development. Motivated leader with strong organizational and prioritization abilities. Areas of expertise include Operations management, brand development, Strategic Marketing and advertising and Research analysis .

Skills:
  • Administration and Management
  • Judgment and Decision Making
  • Management of Personnel Resources
  • Communications and Media
  • Quality Control Analysis
  • Management of Material Resources
  • Management of Financial Resources
  • Sales and Marketing
  • Operation and Control
Experience:
CEO & Principal Owner Jun 2008Present Surf-Vival, LLC Laguna Beach, CA
  • Built a natural sun care business from initial idea including product development and brand development (Smart Girls Who Surf, Surf-Vival and Smart Kids Who Play)
  • Positioned products for distribution into Whole Foods Corporation in less than 3 years.
  • Directed all marketing activities and policies to promote products and services.
  • Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
  • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
  • Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
  • Analyzed ROI strategies and monitored market trends.
  • Worked with the communications team to drive internal promotion of company programs, athlete sponsorships, multi-platform initiatives, guiding principles and mission.
  • Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
  • Coordinated art and graphics to maximize sales and effective merchandising.
  • Collaborated with website developer to create on-line store on a MAGENTO-GO platform.
  • Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
  • Analyzed usage patterns to understand ways in which customers used company products and services.
  • Public Relations: - All brands received national recognition in the active lifestyle, natural foods, and resort sectors and were featured in over 45 national magazines, blog posts and TV broadcasts.
National Sales Manager Nov 1994Aug 2000 McGettigan Meetings Plus Walnut Creek, CA
  • Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
  • Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
  • Completed quarterly forecasting and monthly financial reviews.
  • Analyzed third-party data and investigated new growth opportunities.
  • Traveled nationally and internationally to meet with clients and vendors to ensure event success.
Trade Show & Event Manager Sep 1991Apr 1994 The Association of Trial Lawyers of America
  • Directed and coordinated marketing activities and policies to promote conferences, trade shows and seminars.
  • Initiated market research competing events and analyzed findings.
  • Applied sales forecasting techniques and strategic planning to verify trade show sales and align with advertising sales of association magazine.
  • Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Coordinated and participated in promotional activities and trade shows.
  • Developed all graphic materials for effective event marketing.
  • Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
Membership Coordinator, Intern Congressman Bill Nelson Jan 1988Jan 1991 Congressional Travel & Tourism Caucus
Jan 2012 Thurston Middle School PTA Laguna Beach, CA
Education:
Bachelor of Science : Political Science/International Relations Latin America Studies Jan 1987 California State University Chico, CA Political Science/International Relations
Minor - Latin America Studies
International Business studies YES International Scholarship recipient 1981- 1982
Community Service:

President, SchoolPower Education Foudation, Laguna Beach, CA 2008-2009
Financial Secretary, Thurston Middle School PTA,  Laguna Beach, CA 2012-2014
Vice President, Laguna Beach High School PTA, Laguna Beach, 2015-2016

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Resume Details

This is a real resume for a CEO & Principal Owner in Laguna Beach, California with experience working for such companies as Surf Vival, Llc, Mcgettigan Meetings Plus. This is one of the hundreds of CEO & Principal Owner resumes available on our site for free. Use these resumes as templates to get help creating the best CEO & Principal Owner resume.

Previous Companies:

  • Surf Vival
  • LLC
  • McGettigan Meetings Plus

Previous Job Positions:

  • CEO & Principal Owner
  • National Sales Manager
  • Trade Show & Event Manager
  • Membership Coordinator
  • Intern Congressman Bill Nelson

Schools:

  • California State University

Level of Education:

  • Bachelor of Science
  • International Business studies\nYES International Scholarship recipient 1981- 1982

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