I embarked on a career of being self employed 20 years ago, it started with something I thought was a simple solution for a an old industry...better telemarketers and leads for mortgage brokers and bankers.
I admit I had no idea this would take me to become so passionate about data analytics and audience development as well as a full scale direct marketing agency just a few years later...but that's what happened and I became an entrepreneur.
A title that as some know means a lot of things and a lot of work to accomplish goals you don't even know exist yet, so we began defining that strategy with a core goal, we would not provide any product/service unless it was built on data analytics.
So it began and we then began building new data models that were far superior to any data provider around, leveraging statisticians from groups such as NASA and Navy Intelligence, which lead to my partner and I founding Red Clay Media in 1997.
In addition to my work at Red Clay, I've consulted with companies such as Grooveshark and award-winning creative services agency Anomaly, among other major public and private companies such as the Fearless Group founded by advertising's true Mad Men.
This allowed me to grow learn more about how what we have been building could be applied successfully in advertising, publishing monetization, content as well as UEX and UI.
So 20 years later I am looking for the right company with similar beliefs and passion to become a part of, to take these years of failures and successes in audience development and actionable data work with a team, grow that team so we can together become the leader in a confused but highly in demand space. As well as a tremendous profit center.