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G & P Integrated Marketing - Caasino Marketing Analyst Resume Example

Christian Roberts
Bossier City, LA 71111
Professional Summary

Seasoned Casino Marketing Manager with more than 20 years of experience in fast-paced, competitive, and volatile casino market. Excellent communication and leadership skills. Track record of achieving exceptional results in database marketing and customer service. Areas of expertise include database extraction/segmentation, client relations, and time management.

  • Customer and Personal Service
  • Administration and Management
  • Judgment and Decision Making
  • Operations Analysis
  • Time Management
  • Management of Personnel Resources
  • Service Orientation
  • Operation Monitoring
Caasino Marketing Analyst Oct 2010Jan 2016 G & P Integrated Marketing Shreveport, LA
  • Collect and analyze data on customer demographics, preferences, needs, and gaming habits to identify potential markets and factors affecting product demand.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Use computers for various applications, such as database management or word processing.
  • Create, maintain, and enter information into databases.
  • Mail newsletters, promotional material, or other information.
  • Perform quality control audits to ensure accuracy, completeness, or proper usage of scoring models.
  • Monitor work productivity or quality to ensure compliance with standard operating procedures.
  • Extract, evaluate, and segment casino database in accordance with client's needs.
Corporate Direct Marketing Manager Jun 2007Oct 2010 Diamond Jack's Casino Bossier City, LA
  • Responsible for the day to day casino database marketing team for 2 properties (Bossier City and Vicksburg MS).
  • Created queries to extract player data for both properties.
  • Segmented data according to player's worth, frequency, region, and behavior in order to recommend who should receive direct marketing newsletters, promotional and special event mailers, and VIP invitations.
  • Create post analysis reports that measured the success/performance of a particular event or promotion.
  • Provided input on the direction the marketing team should proceed in order to capture and retain the companies desired market share of casino players.
  • Responsible for supervising, mentoring, and evaluating the direct marketing team to ensure company policy and procedures, player confidentiality, and database integrity were adhered to.
  • Observed the casino team members level of customer service on the casino floor, at food venues, and special events to ensure our customers were receiving the highest level of customer service possible.Direct the hiring, training, or performance evaluations of marketing staff and oversee their daily activities.
  • Initiate market research studies through the "secret shopper" program and analyze their findings to ensure we were staying competitive within our market.
Direct Marketing Coordinator Sep 2005Aug 2009 Sam's Town Casino (Boyd Gaming) Shreveport, LA
  • Identify, develop, or evaluate marketing strategy, based on knowledge of company objectives and market characteristics.
  • Compile mail lists based on specified criteria for direct mail newsletters and invitations.
  • Coordinate and participate in promotional activities, working with casino team members and marketing managers to market casino services.
  • Gather and organize information to plan promotions or special events using the casino tracking system or SQL.
  • Direct and coordinate product research and development through the use of the "secret shopper" program.
Direct Mareting Manager May 2001Aug 2005 Boomtown Casino (Pinnacle Gaming) Bossier City, LA
  • Contributed to the re-branding of the casino and re-marketing the product from Casino Magic to Boomtown Casino.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Negotiate contracts with vendors or printers to manage product distribution, and developing distribution strategies.
  • Responsible for the casino direct marketing initiative through the use of casino newsletters, special event mailers, and VIP invitations.
  • Speak with patrons to ensure satisfaction with casino, food and hotel service, to respond to complaints, or to make conversation.
  • Plan parties or other special events and services.
  • Monitor event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
  • Confer with staff at a chosen event site to coordinate details.
  • Inspect event facilities to ensure that they conform to customer requirements.
  • Coordinate services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security.
Human Resource Coordinator Dec 1997Mar 2001 Horseshoe Casino and Resort Bossier City, LA
  • Plan, direct, supervise, and coordinate work activities of subordinates and staff relating to employment, compensation, labor relations, and employee relations.
  • Identify and implement benefits to increase the quality of life for employees, by working with brokers and researching benefits issues.
  • Conduct exit interviews to identify reasons for employee termination.
  • Plan and conduct new employee orientations to foster positive attitude toward organizational objectives.
  • Advise management on such matters as equal employment opportunity, sexual harassment and discrimination.
  • Develop methods to improve employment policies, processes, and practices, and recommend changes to management.
  • Planned and facilitated employee special events such as off-shore fishing trips, golf-bowling-fishing tournaments, shopping excursions.
Boxman/Floor Supervisor Mar 1994Dec 1997 Harrah's Casino Shreveport, LA
  • Monitor game operations to ensure that house rules are followed, that tribal, state, and federal regulations are adhered to, and that employees provide prompt and courteous service.
  • Observe gamblers' behavior for signs of cheating, such as marking, switching, or counting cards, and notify security staff of suspected cheating.
  • Perform paperwork required for monetary transactions.
  • Resolve customer or employee complaints.
  • Greet customers and ask about the quality of service they are receiving.
  • Establish and maintain banks and table limits for each game.
  • Monitor stations and games and move dealers from game to game to ensure adequate staffing.
  • Explain and interpret house rules, such as game rules or betting limits, for patrons.
  • Supervise the distribution of complimentary meals, hotel rooms, discounts, or other items given to players, based on length of play and amount bet.
Operations Specialist/AIC Apr 1987Mar 1991 US Navy Charleston, SC
  • Responsible for the organized collection, processing, display, competent evaluation and rapid dissemination of pertinent tactical combat information to command and control stations using a wide variety of assets . 
  • Operate surveillance tracking and height-finding radars, identification friend or foe (IFF) equipment, HF, VHF and UHF radios.
  • Operate a variety of computer-interfaced detection, tracking and height-finding radars.
  • Plot a ship's position, heading, and speed, using computerized or manual trigonometric methods.
  • Maintain a tactical picture of the surrounding seas by plotting and maintaining a visual representation of ships, submarines and aircraft in the area, including friendly, neutral, hostile and civilian contacts.
  • Operate common marine electronic navigation instruments including radar and satellite systems, plot own ship's position and movement on charts and make recommendations in navigation to the officer of the deck.
  • Provide target plotting data to the command and control based on information received from target tracking devices
  • Make recommendations to command and control regarding tactical and combat procedures.
  • Communicate with spotters, plot and make calculations to adjust fire during naval gunfire support missions.
  • Coordinate and assist in plotting and ship maneuvers for emergency evolutions such as man overboard and other search and rescue activities.
  • Served as ASAC (anti-submarine air controller).
    • Monitor aircraft within a specific airspace, using radar, computer equipment, or visual references.
    • Initiate or coordinate searches for downed aircraft.
    • Complete daily activity reports and keep records of messages from aircraft.
    • Complete take-off and recovery of aircraft assigned to my command.
Bachelor of Science: Human Resource Management Shreveport, LA Louisiana State University Shreveport Aug 1999
Community Service
  • Volunteer Manager and board member for Bossier Little League.
  • Umpire and Chief for Bossier Little League.
  • "Head Chef" and "Burger King" at Stockwell Elementary School after school events/fundraisers.
  • Volunteer, Junior Achievement.
  • Volunteer book reader, Cherokee Park Elementary.
  • Santa Claus, Shreveport Boys Club
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Resume Details

This is a real resume for a Caasino Marketing Analyst in Bossier City, Louisiana with experience working for such companies as G & P Integrated Marketing, Diamond Jacks Casino, Sams Town Casino Boyd Gaming. This is one of the hundreds of Caasino Marketing Analyst resumes available on our site for free. Use these resumes as templates to get help creating the best Caasino Marketing Analyst resume.

Previous Companies:

  • G & P Integrated Marketing
  • Diamond Jacks Casino
  • Sams Town Casino Boyd Gaming

Previous Job Positions:

  • Caasino Marketing Analyst
  • Corporate Direct Marketing Manager
  • Direct Marketing Coordinator
  • Direct Mareting Manager
  • Human Resource Coordinator


  • Louisiana State University Shreveport

Level of Education:

  • Bachelor of Science

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