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Paramount Equity Mortgage - Broadcast Media Director Resume Example

Alexa Coleman
XXXX XXXXXXXXXX XXX, Granite Bay, CA 95746
Professional Summary
Seasoned Media Director with more than 25 years experience in branding, direct response and lead generation utilizing all marketing channels. Track record of meeting and exceeding business goals as well as excellent negotiation and time management skills. Passionate and motivated and handles tasks with accuracy and efficiency.
  • Full-Service and In-House Agency 
  • Negotiation
  • Time Management
  • Critical Thinking
  • Judgment and Decision Making
  • Travel & Events Agent
  • Organized
  • Communications and Media
Broadcast Media Director Feb 2005Jul 2015 Paramount Equity Mortgage Roseville, CA
  • Develop and implement effective direct response campaigns in radio, television and direct mail with the sole purpose of achieving the lowest cost per lead and ultimately lowest cost per close.
  • Launch over 42 markets to assist in the company's expansion to garnish market share.
  • Develop and present the monthly KPI and goals for the department.
  • Negotiate, purchase and maintain radio and direct mail campaigns utilizing direct and national agency partnerships.
  • Create and present weekly ROI report to management outlining volume intake, transfer percentage to the sales team and number of closes.
  • Work with Compliance Department to ensure marketing collateral meets all regulatory requirements.
  • Perform all Procurement duties for the Facilities and Marketing Departments to include negotiating vendor contracts, submitting PO's and approving invoices.
  • Arrange company events, plan and execute sale trip incentives.
Media Director Nov 2001Feb 2003 Clark & Associates Rancho Cordova, CA
  • Oversee planning, negotiations, purchase and maintenance radio and television campaigns.
  • Generate weekly client reports to determine cost effectiveness  of campaigns. 
  • Plan and execute advertising policies and procedures for the agency and applicable vendors.
  • Lead quarterly meetings with clients to discuss and implement promotions.
Broadcast/Account Director Oct 1998Oct 2000 Martyn Larsen Media, Inc. San Francisco, CA
  • Attend and participate in all new business pitches.
  • Plan, negotiate, place and maintain advertising campaigns with local and national radio, television, outdoor, cable and print vendors.
  • Implement company Media School with 6 month agenda.
  • Develop and facilitate all client promotions and events.
  • Specialize in E-Commerce start-up launches to IPO's.
Associate Media Director Nov 1994Sep 1998 FOX Broadcasting Company Los Angeles, CA
  • Negotiate annual contracts for the top 25 markets.
  • Hire and supervise junior team members.
  • Meet with Network Promotions and Network Affiliate Relations departments to coordinate promotion efforts.
Sr. Radio Buyer Nov 1992Nov 1994 International Communications Group Los Angeles, CA
  • Negotiate, purchase and maintain radio campaigns for 10 clients in 25 markets.
  • Meet or exceed market goals and timelines.
Broadcast Negotiator Jan 1990Nov 1992 Hill, Holliday, Connors, Cosmopulos Advertising Los Angeles, CA
  • Create, maintain, and enter information into databases for VP of Broadcast.
  • Generate weekly client reports to Executive Team.
  • Negotiate, purchase, maintain radio campaigns for 10 markets.
  • Perform AP duties for payment to radio stations.
Certification: Public Relations Nov 1989 New York University New York, NY
Bachelor of Arts: English May 1989 Lyndon State College Lyndonville, VT
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Resume Details

This is a real resume for a Broadcast Media Director in Granite Bay, California with experience working for such companies as Paramount Equity Mortgage, Clark & Associates, Martyn Larsen Media. This is one of the hundreds of Broadcast Media Director resumes available on our site for free. Use these resumes as templates to get help creating the best Broadcast Media Director resume.

Previous Companies:

  • Paramount Equity Mortgage
  • Clark & Associates
  • Martyn Larsen Media

Previous Job Positions:

  • Broadcast Media Director
  • Media Director
  • Broadcast
  • Account Director
  • Associate Media Director


  • New York University
  • Lyndon State College

Level of Education:

  • Certification
  • Bachelor of Arts

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