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Loreal Usa - Assistant Vp Marketing Resume Example

Sebastian Green
XX XXXXXXX XXXXXX XXXX , New York , NY 10005 | (H) XXXXX XXXXXXXX | XXXXXXXXXXXXXXXXXXXXX
Summary
Experienced, innovative, results-driven marketing professional with 10 years of experience seeks to apply deep creative, marketing and product development experience in a high-growth category in both mass and prestige beauty. 
Core Competencies
  • Decisive problem solver and quick learner with a proven ability to lead a team and execute in a dynamic, performance-driven environment 
  • Global, strategic-thinking team leader and player 
  • Effective communicator with excellent interpersonal skills and leadership ability
  • Strong expertise across multiple professional and consumer marketing disciplines
  • Omni-channel business management including direct and e-commerce
  • Digital Marketing, PR and Social fluency 
Professional Experience
Assistant VP Marketing, Kerastase & Shu Uemura Art of Hair 03/2011 to Present
L'Oreal USA New York, NY

Leading, global beauty company which develops and markets haircare, haircolor, skincare, cosmetics and fragrances through multiple distribution channels.

  • Lead strategic direction and execution of all marketing initiatives for multiple brands with varying brand identities in luxury beauty category with Omni-channel sales model (Direct Sales and E-commerce) For Kerastase maintaining brand growth following two years of decline (+9%-15%) and within year one grew Shu Uemura Art of Hair to profitability and continued growth [+8%] for first time ever with a focus on launching innovative new brand categories, driving pillar penetration, comp doors and providing new conquest tools both offline and online.
  • Develop annual marketing plan, manage sales phasing and budget to drive business including launch roll outs, 360 degree promotional campaigns, merchandising/sampling programs, integrated communications, social strategy and education support materials for 10+ launches annually across two brands.
  • Collaborate with E-Com and Digital teams to define media plan, online promotions, merchandising, navigation and influencer outreach plan to drive sales, acquire new consumers and brand awareness for two brands.
  • Lead marketing strategies around site renovations, e-mail marketing, mobile integration, SEO/SEM optimization, CRM launch and e-tailer brand integration.
  • Responsible for management, optimization and maintenance of 10 social platforms across both brands and strategy to leverage digital to drive growth via e-commerce while gaining traffic into salons [+87% growth in followers 2014 vs. 2015].
  • Liaised with key vendors and cross-functional teams to develop new content and execute local digital campaigns.
  • Responsible for two brand budgets, both fuel and promotional allowance.
  • Proven ability to work smart on both large and small budgets.
  • Spearhead development of US specific product development in collaboration with Paris development brand teams Key Presenter at all Account, National Sales Meeting and Senior Management Meetings.
  • Collaborate with Management, Sales Force and Key Salon Partners to develop strategic business programs focused on maximizing sell through Empower direct reports (team of 6) with the knowledge and skills necessary for success.
Global Marketing Manager, Total Results/Matrix Essentials/Logics 07/2007 to 02/2011
L'Oreal USA New York, NY
  • Led critical new product launches across 50+ global markets across key haircare, haircolor and styling categories, encompassing over €50 million in revenue
  • Worked with cross-functional teams to develop new products from concept to implementation that assert brand's positioning as a complete, state of the art haircare, haircolor and styling collection for professional salons 
  • Spearheaded a complete re-branding strategy of Matrix Essentials to Total Results as team leader in response to weaker economic conditions that reduces core price points and captivates professional and consumer excitement, while preserving brand equity. Achieved $50M in sales year one driven mostly by incremental sales in developing markets [Asia and Eastern Europe] 
  • Managed outside agency and in-house creative team to develop breakthrough advertising campaigns and marketing materials
  • Synthesized new ways of animating brand that reflect trend and competitive environment while maximizing margins and maintaining a streamlined approach to SKU management
  •  Developed a comprehensive three-year marketing plans encompassing key brand positioning and communication initiatives Acted as key liaison for international markets on direct pricing, sampling, and merchandising global strategies
International Product Marketing Specialist 01/2006 to 06/2007
Arbonne International Irvine, CA
High-growth direct sales company marketing its own brand of botanical personal care products through a sales force of over 1.3MM independent distributors. Revenue grew from $150MM to over $850MM over this time period. 
  • Selected as member of four-person team, reporting to SVP International, leading company's initial international expansion
  • Conducted market research to identify target markets [Australia, UK and Canada] and define five-year marketing and product positioning strategy
  • Directed adaptation of product formulation, packaging and marketing materials to ensure brand and local regulatory requirements
  • Liaised with product development, supply chain, finance and regulatory teams to achieve launch plan on budget and on-time 
Product Development Coordinator, Personal Care 01/2005 to 01/2006
Arbonne International Irvine, CA
  • Worked closely with the Personal Care Product Manager to develop and enhance new and existing product lines
  • Researched, prepared and presented extensive competitive analyses and researched new, innovative ingredients
  • Developed and maintained sales reports and product demand forecasts 
  • Compiled and maintained product dossiers for all product lines and the company's ingredient/product library
Education
Bachelor of Science: Biological Sciences, Emphasis in Neurology, Physiology, and Behavior Jan 2004 University of California, Davis - Davis, CA Honors: Dean's List, Member of Order of Omega Honor Society
Activities: Student Physicians for Social Responsibility, Delta Delta Delta Sorority (Secretary)
Personal Interests & Skills
Enjoy snowboarding, tennis, reading, scrapbooking, cooking and traveling
Languages: Conversant in Spanish; Moderate command of Farsi
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Resume Details

This is a real resume for a Assistant VP Marketing in New York, New York with experience working for such companies as Loreal Usa, Arbonne International. This is one of the hundreds of Assistant VP Marketing resumes available on our site for free. Use these resumes as templates to get help creating the best Assistant VP Marketing resume.

Previous Companies:

  • LOreal USA
  • Arbonne International

Previous Job Positions:

  • Assistant VP Marketing
  • Kerastase & Shu Uemura Art of Hair
  • Global Marketing Manager
  • Total Results
  • Matrix Essentials

Schools:

  • University of California, Davis

Level of Education:

  • Bachelor of Science

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